Building Online Communities: Harley Davidson Style 2.0

In 1983, Harley Davidson flirted with extinction. Hard to believe? We know. In fact, the gravity of that statement is only truly understood twenty-five years from the ‘80s – a point in present time, where the company reigns as a top-50 global brand valued at $7.8 billion. What turned it around, adding to the subsequent success, was Harley’s commitment to building a strong brand community.

From Instinct to Insight: Hire What’s Right For You

When it comes to hiring, Steve Jobs once said it best “I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream…A small team of A+ players can run circles around a giant team of B and C players.”