Building Online Communities: Harley Davidson Style 2.0

In 1983, Harley Davidson flirted with extinction. Hard to believe? We know. In fact, the gravity of that statement is only truly understood twenty-five years from the ‘80s – a point in present time, where the company reigns as a top-50 global brand valued at $7.8 billion. What turned it around, adding to the subsequent success, was Harley’s commitment to building a strong brand community.