With the aim to develop a technical certification program for its website optimization platform, Optimizely deployed Mettl’s innovative, custom-branded online training and assessment platform in merely a few weeks’ time. This offered individuals and Solutions Partners a unique way to exhibit expertise and qualifications to prospective employers and clients.
Optimizely is the world’s finest experience optimization platform, providing website/mobile A/B testing and personalization for leading brands in the global market. With ease of use and speed of deployment, Optimizely’s platform empowers organizations to conceive and run experiments that help them make better data-inspired decisions and eliminate technical bottlenecks.
In merely four years, Optimizely grew to become #1 in the category with over 7000+ paying customers, including big names such as Starbucks, Disney and Marketo. They meet the diverse needs of organizations worldwide looking to deliver connected experiences across several channels for their audience. To date, their customers are estimated to have created and delivered more than thirty billion optimized visitor experiences.
The Challenge: A World Class Partner for a World Class Certificate Offering
Optimizely partners with the best service providers worldwide to offer a continuum of complementary products and services for its customers, all through its Solutions Partners Program. As the scope of the program expanded, the company envisioned the creation of a formal Optimizely Certificate Program. The bold idea, if successful, would enable partners to exhibit their acumen and proficiency with the complete Optimizely platform.
However, bearing in mind the time and resource constraints, building a technical assessment program from scratch was simply out of the question. Optimizely did consider existing certificate application solutions, but not one offered the sophistication, scale and functionality to match their global and enterprise-grade needs.
The Solution: Mettl Form & Functionality
The search for a customizable and fully scalable solution led the Optimizely team to Mettl. Their online assessment and testing platform offered the integrated functionality, scientific foundation and brand aesthetics Optimizely so strongly desired; an essentiality to maintain consistent user experience across its online properties.
In evaluating Mettl as a partner, Optimizely was largely impressed with the former’s advanced web proctoring platform, which remotely authenticated users, prevented cheating, impersonation, and any other activities of the kind – cases that would compromise the integrity of any assessment.
The Results: Accelerated Time-to-Market and Global Scalability
Mettl’s innovative technology helped Optimizely create and launch an intuitive, user-friendly platform in no time at all. This included an API that offered the latter branding flexibility to match the look-and-feel of the Optimizely website.
Since its inception on April 17, 2014 at Opticon, the Optimizely Certificate Program has attracted a steady stream of participants from the United States, Netherlands, India, Australia, Germany, New Zealand, and Turkey among many others.
In fact, Mettl’s remote proctoring technology eliminated the time and cost required to set up physical test centres, making the certification available to candidates anywhere on a global scale.
"With Mettl's technological sophistication, not only could we launch the product in a short time, but we've also been able to scale the offering very quickly. Our vision is to have every one of our 7,000 customers become Optimizely certified. Mettl gives us that capability and scale."
Greg Tate, VP of Customer Success in Optimizely
When is Greatness Achieved? When you keep asking yourself, “What’s Next?”
Hot from its successful launch, Optimizely began work on Phase II almost immediately. Phase II would look to introduce developer certifications, which will assess an individual’s ability to conduct complex Optimizely experiments, implement Optimizely APIs, and the know-how technical nuances of running these experiments.
The project would leverage on Mettl’s Front-End Programming Simulator for a hands-on skills assessment, ensuring certified developers are truly proficient in the implementation of live Optimizely projects.
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