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Shows a good understanding of Digital Marketing concepts and is able to apply them. Likely to apply technical knowledge related to basic concepts in Digital Marketing involving application of the principles of SEO and inbound marketing, advertising and analytics, influencers marketing, affiliates marketing, etc.
Shows excellent understanding of basic marketing concepts and is able to apply social media marketing concepts. Is likely to set up social media profile and pages for an organization and interpret marketing concepts in a logical, rational output.
Shows low understanding of advertising and analytics concepts and the ability to plan and execute online advertisement campaigns is low. Is unlikely to use analytical tools such as Google AdWords for gaining insights into the performance of the campaign.
Shows average understanding of basic SEO concepts and may moderately be able to apply inbound marketing concepts. Is moderately likely to incorporate SEO strategies to drive inbound marketing plans for converting the traffic to lead by sharing relevant content and improving the website’s ranking.
Shows good understanding of Email marketing concepts and the ability to apply Email marketing concepts is good. Is likely to create targeted and personalized commercial emails for reaching out to existing and potential customers.
Shows excellent understanding of basic Influencers’and Affiliate marketing concepts and the ability to apply Affilifate marketing concepts is strong. Is likely to create marketing strategies with the help of individuals and Influencers’to promote the company’s brand.