Digital Marketing Assessment

Sample
sample.mettl@mettl.com
Test Taken on:
Report Version as on:
Finish State: Normal
Registration Details
Email Address: sample.mettl@mettl.com
First Name: Sample
Last Name: Not filled
Date of birth: Not filled
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Experience: Not filled
Performance Summary
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Recommendation

Recommended
Shows a good understanding of Digital Marketing concepts and is able to apply them. Likely to apply technical knowledge related to basic concepts in Digital Marketing involving application of the principles of SEO and inbound marketing, advertising and analytics, influencers marketing, affiliates marketing, etc.

Evaluation of Domain Competencies
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Social Media Marketing: Very High

Shows excellent understanding of basic marketing concepts and is able to apply social media marketing concepts. Is likely to set up social media profile and pages for an organization and interpret marketing concepts in a logical, rational output.

Advertising and Analytics: Low

Shows low understanding of advertising and analytics concepts and the ability to plan and execute online advertisement campaigns is low. Is unlikely to use analytical tools such as Google AdWords for gaining insights into the performance of the campaign.

SEO and Inbound Marketing: Moderate

Shows average understanding of basic SEO concepts and may moderately be able to apply inbound marketing concepts. Is moderately likely to incorporate SEO strategies to drive inbound marketing plans for converting the traffic to lead by sharing relevant content and improving the website’s ranking.

Email Marketing: High

Shows good understanding of Email marketing concepts and the ability to apply Email marketing concepts is good. Is likely to create targeted and personalized commercial emails for reaching out to existing and potential customers.

Influencers' and Affiliate Marketing: Very High

Shows excellent understanding of basic Influencers’and Affiliate marketing concepts and the ability to apply Affilifate marketing concepts is strong. Is likely to create marketing strategies with the help of individuals and Influencers’to promote the company’s brand.

Test Log