Established in 2000, Birla Sun Life Insurance Company is a joint venture between the Aditya Birla Group - a trusted name globally within Indian conglomerates - and Sun Life Financial Inc - a financial services organization from Canada. The local knowledge of the Aditya Birla Group in combination with the domain expertise of Sun Life Financial Inc offers a formidable future for both the company and its loyal customers.
With powerful strategies around talent acquisition in Tier-I colleges, Birla Sun Life Insurance (BSLI) positioned themselves strongly in the campus recruitment space. However, their desire to unearth top-notch talent from multiple avenues left the company wanting for more.
An upscale of such magnitude required:
1. Increased Expenditure
2. Increased Team Bandwidth
3. Extensive Operational Coverage
4. Increased Efforts on Logistics
The idea was to and the crème de la crème of candidates, anytime and anywhere. The idea was to provide opportunities to campuses PAN-India. The idea was to scale, and to scale smart.
BSLI needed Relationship Managers for their Asset Management team. The effort required an improved outreach and to candidates more than universities. A unique challenge, indeed.
Mettl, however, ranks among the few to thrive on adversity. This was no different. In the face of such a task, an able team put together an arsenal of products for a solution. The suite included a combination of:
1. Psychometric Assessments
While measures of technical prowess are relatively easy to come by, the finer nuances around behavioral competencies pose a different issue altogether. Often overlooked, soft competencies are what determines cultural synergy between employee and organization, which in turn impacts overall performance on a large scale.
2. Aptitude Assessments
Mostly misunderstood as hygiene factor in the recruitment process, or rather a preliminary process to sift through candidates, Aptitude Assessments are in fact key to a star-studded hire. Data-driven analytics from information derived from aptitude tests are often what defines a candidate's growth pattern and potential to learn within an organization.
Of course, a solution is only as good as the impact it delivers. For Birla Sun Life Insurance, as a strong player in the BFSI industry, the Mettl solution suite drastically impacted the following:
1. Psychometric Assessments
The introduction of Mettl as a weapon helped BSLI reach a larger, more potent audience geographically, and across multiple tiers of colleges. This, at a significantly lower price point.
To ensure that the candidates filtered are relevant and in sync with the organization technically and culturally, Mettl allowed full customization to BSLI in assessments. This ensured that the framework to define future employees flexibly remained in the hands of the organization.
3. Minimal Logistics
The inclusion of Mettl as a partner drastically lowered the logistical effort from the BFSI company.
4. 24x7 Operational Support
A strong 24x7 support team walked the organization’s representatives from Assessment Creation, to testing, to on-ground support and more.
Two years into the association, with over 1000+ assessments conducted for the BFSI company, Birla Sun Life Insurance continues to explore further options with Mettl.