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A Search Engine Optimization specialist helps increase website traffic both in terms of quality and quantity, in order to improve website ranking and optimizes webpages/website to attract traffic, through organic search engine results. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Search Engine specialist.
Shows high understanding of Search Engine Optimization skills required for optimizing websites and drive targeted traffic. Likely to be able to effectively use SEO to increase the quality and quantity of website traffic by increasing the visibility to users of a web search engine.
Shows an average understanding of Search Engine functionalities like search bots, page ranking, URL, etc. May moderately be able to effectively use these SEO entities that rely on automated software agents like spiders, crawlers, robots and bots to seek content on the Web, and from within individual web pages.
Shows very high understanding of On Page functionalities like HTML, robot.txt/anchor text, internal linking, tools like Google, Bing webmaster, Google Analytics setup. Likely to be able to effectively optimize individual web pages in order to rank higher and earn more relevant traffic in search engines.
Shows very high understanding of Keyword Search and Competitive Analysis. Likely to be able to effectively use keyword planner tool (search volumes, competition, business priority), mapping of keywords to website pages competition analysis to get a panoramic view of the competitors and identify opportunities.
Shows very high understanding of website optimization, page speed analysis and broken links. Likely to be able to effectively use technical and marketing techniques to acquire traffic, engage visitors and convert them into prospects or buyers which meets a number of predefined goals.
Shows low understanding of SEO strategies like social bookmarking, local listings, social media back linking, mobile SEO best practices, ahrefs, moz, google keyword planner, VWO, etc. May not be able to effectively organize a website's content by topic to help search engines identify a user's intent while searching and achieve the project objective.