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Shows a high understanding of Google Analytics. Likely to be able to effectively use functions and tools in Google Analytics to analyze in-depth detail about the visitors on a website and provide valuable insights that can help achieve the project objective.
Shows a very low understanding of tracking pixels and setting up an account in Google Analytics. May not be able to effectively understand different tools like gtag, troubleshooting pixels, cookies, etc. to help identify, collect, and transfer data from a site for analytics and advertising services.
Shows an average understanding of Dimensions, Segments and Reports in Google Analytics. May moderately be able to create custom segments, dashboards and reports to find the information that is relevant to achieve the project objective.
Shows a high understanding of goals, ecommerce tracking and functions like goal creation, goal value, ecommerce tracking and currency reference. Likely to be able to use goals for destination pages, time on site tracking, pages per visit tracking, event tracking and measuring ecommerce related metrics.
Shows a very high understanding of Audience Behaviour and Acquisition Data in Google Analytics. Likely to be able to track users visiting the website using customized dimensions and metrics that will achieve the project objective.
Shows a very high understanding of concepts related to Google Ads, Adsense integration, Search Console, Search Ads360, Google Ad Manager, and 360 Video Salesforce in Google Analytics. Likely to be able to automate complex reporting and configuration tasks using APIs.