Report Section
Mettl Marketing Manager - Arabic
Test Taker Details
S
Sample
عنوان البريد الإلكتروني: sample.report@mettl.com
How to Interpret the Report?
Response Style
Response Style Central Tendency
Explanation of Response Style:
Central Tendency
If the middle response (‘neutral’) is selected more than 30% of the time.
Genuine
No concerns or red flags just based on response style of candidate.
Social Desirability
If more than 75% of the questions are answered in a manner that indicates an attempt to appear in a falsely positive light or seem ‘socially desirable’.
Extreme Responding
If more than 75% of the questions are answered in a manner that indicates that an individual agrees with the statements at the lower and higher end consistently.
Careless Responding
If more than 95% of the responses selected are from the same direction (i.e. if the candidate selected ‘most like me’ or ‘like me’ from the right-side statement or from the left-side statement alone).
EXECUTIVE SUMMARY
Recommendation based on Personality
Cautiously Recommended
Strengths
None
Areas Of Development
Learning Agility
Should learn to reflect on previous experiences in order to learn from one's own and also others' success and failures, more often.
Information Seeking
Needs to learn to be more proactive in seeking information in order to accomplish one's task.
Self-Control
Needs to learn to be less impulsive and efficient, in handling one's own feelings more often, especially when working under pressure.
Recommendation based on Strategic Planning Skills
Cautiously Recommended
Strengths
None
Areas Of Development
Advertising and Promotion
Needs to communicate effectively with the target audience/customers by using effective advertising and promotional strategies.
Identifying and Solving Demand Supply Problems
Needs to identify and solve demand/supply problems that appear in the market.
Analyzing Bestsellers
Needs to analyze the bestsellers of the organization and make it more exclusive so that it is difficult for the competitors to reach to this level.
Behavioural Analysis
Self Management:
Values shown in above chart are sten scores
1. Self Management:
Self-Control: Moderate
Somewhat likely to be attuned to one’s emotions and feelings. Somewhat likely to control one's impulses and handle emotions during difficult situations involving different stakeholders. May at times be able to remain calm and poised and may occasionally get frustrated during tough times. May occasionally get perturbed by unusual behavior from team members or clients.
Self-Confidence: Moderate
Somewhat likely to have confidence in one’s own skills, abilities and knowledge. Moderately likely to maintain inner strength required to achieve results. May at times demonstrate confidence when meeting new people. May at times be able to maintain a positive attitude regardless of what others think or do. Somewhat likely to display a propensity for self-acceptance and self-adequacy. May occasionally come across as assertive and advocate one's point of view to bring oneself and clients to a common consensus.
Stress Tolerance: Moderate
Somewhat likely to deal effectively with work pressure and gets stressed and worried somewhat easily. May at times be able to keep oneself positive and maintain an optimistic attitude towards life in adverse situations. Moderately likely to keep oneself composed and think clearly to utilize time and resources effectively in demanding and challenging situations. Somewhat likely to demonstrate a tendency to depend upon others when one is emotional and stressed.
Achievement Orientation: Moderate
Somewhat likely to set a high standard of performance for oneself. Somewhat likely to be intrinsically motivated or driven to achieve excellence. Moderately likely to be motivated to work on tasks wholeheartedly. May at times use available resources to work towards accomplishing one's goals in a timely and efficient manner. May sometimes be able to motivate oneself to close more deals and show persistence until the targets are achieved.
Learning Agility: Moderate
Moderately likely to have the ability to reflect on experience, to learn from one's own and others' successes and failures. May at times be able to use the learning in future. May sometimes be willing to seek out challenging experiences and opportunities to develop. May occasionally apply new concepts, strategies, behaviors and knowledge to novel problems. May at times use conventional approaches to handle problems.
Creativity: Moderate
Moderately likely to be driven by innovative approaches to work. May at times be high on imagination and originality, occasionally adding new dimensions to one's work. May sometimes brainstorm/think of creative ideas across work groups and lead the implementation of new projects. May at times devise new approaches and methods to develop an idea or product. Fairly likely to take risks while trying on new ideas and working in a different way, other than the well accepted methods.
Behavioural Analysis
Managing the Marketing Process:
Values shown in above chart are sten scores
2. Managing the Marketing Process:
Result Orientation: Moderate
Moderately likely to demonstrate the ability to work actively to achieve results on time. Moderately likely to encourage oneself and others to work with dedication and commitment and put in one's best to complete a task. Somewhat likely to be concerned with the consequences of one's work on the organization as whole. Moderately likely to be enthusiastic while working on challenging tasks. May at times be able to demonstrate the urgency to others of a given task to be completed on time. Moderately likely to meet the results as per set quality standards and may sometimes maintain a high standard of performance.
Taking Initiatives: Moderate
Moderately likely to show proactiveness and encourage others in taking initiatives at the workplace and take responsibility for tasks which others do not want to take up. Somewhat likely to seek out opportunities to contribute more towards one's work and organization. May at times be able to anticipate future problems and plan in advance to take necessary actions.
Information Seeking: Moderate
Somewhat likely to seek and obtain information in order to accomplish one's task. May at times attempt to keep oneself up to date by acquiring knowledge on one's competitors, market trends and how the industry works. Somewhat likely to probe into an issue to understand it holistically. May occasionally seek information from clients, to identify gaps for improvement. Somewhat likely to be proactive in interacting with others to understand their perspective and experiences.
Problem Solving: Moderate
Somewhat likely to identify potential problems and issues or investigate them in greater depth. May occasionally put in efforts to analyze a problem, identify its causes or choose the best solution after contemplating available information and alternatives. May at times be able to utilize necessary resources to overcome challenges in an effective manner. May at times be able to identify risk areas or potential obstacles and take appropriate steps to deal with them.
Perseverance: Moderate
Somewhat likely to show and promote persistence in accomplishing goals in the face of adversity or obstacles. May at times be able to remain calm and focus until an effective solution is found. Somewhat likely to show perseverance to achieve the desired outcome, despite any difficulty.
Behavioural Analysis
Managing the Customer Relationship:
Values shown in above chart are sten scores
3. Managing the Customer Relationship:
Understanding Customers' Needs: Moderate
May sometimes be able to understand a customer's expectations and requirements. Somewhat likely to encourage oneself and others to understand each customer individually. May at times be able to look for subtle clues about the customer's current mood, patience level, personality, interests and needs. Somewhat likely to paraphrase customer's requirement for better understanding. May at times be able accurately assess customers' needs, motivations and passions.
Networking with Others: Moderate
Somewhat likely to leverage one's network of contacts within and outside the organization, for achieving business goals. Somewhat likely to encourage others to build their network. Somewhat likely to have an interest in socializing or establishing contacts and relationships to develop work opportunities. Fairly likely to focus on building or maintaining productive relationships with others.
Influencing Others: Moderate
Somewhat likely to effectively persuade others to take the desired action. May at times be able to capture other's interests in order to modify information to convince them successfully. May be somewhat able to convince others of one's thoughts and viewpoint by answering questions effectively. Somewhat likely to demonstrate an ability to win over other side by providing necessary arguments.
Behavioural Analysis
STRATEGIC PLANNING SKILLS:
Values shown in above chart are sten scores
4. STRATEGIC PLANNING SKILLS:
Analyzing Bestsellers: Moderate
Somewhat likely to obtain information and identify key issues and relationships relevant to achieve a long range goal. Fairly likely to analyze the facts, available resources and bestsellers of the organization. May at times focus strategically on the bestsellers and making it exclusive so that it is difficult for the competitors to reach this level. Somewhat likely to enhance and modify one's products' quality from time to time by fairly improving it. Somewhat likely to add new/unconventional features to the existing products.
Competitors' Performance Awareness: Moderate
Moderately likely to be aware of one's competitors, their products or services and their marketing strategies. Fairly likely to keep oneself up to date about their pricing models, their distribution and delivery methods and how they enhance customer loyalty. Likely to occasionally gather knowledge about their media activities by checking their websites as well as newspapers, radio, television and any outdoor advertising/conference/fashion shows/events etc.
Gathering Customers Reactions to Products: Moderate
Somewhat likely to keep oneself up to date about customers' reactions to the products and merchandise by seeking their feedback. Somewhat likely to be keen on seeking what customers need and how one can better meet their needs. Fairly likely to make better decisions and plan for the future, on the basis of feedback. Likely to occasionally measure one's performance and identify new markets or the likely success of new ideas.
Planning Product Ranges and Stocks: Moderate
Moderately likely to be a good planner of product ranges and stocks. May be fairly skilled at setting the concept, purpose and direction; selecting the products and finalizing the price, distribution and sales forecast. Somewhat likely to meet the customers’ expectations by incorporating a fair range of products/merchandise. May at times keep in mind the theme/festive season and plan products/merchandise accordingly.
Advertising and Promotion: Low
Not likely to communicate effectively with the target audience/customers. May seldom use advertising tools such as sales promotions, magazine/newspaper advertising, arranging conferences/shows, taking social media initiatives, using public relations and word of mouth tactics. Less likely to increase sales, raise customer traffic, popularize new products and websites, enhance customer relations. Less likely to use unconventional/creative advertising and promotional strategies for passing positive information given by the customers.
Identifying and Solving Demand Supply Problems: Low
May not be able to identify products suitable for the company as per the demand. May not be able to come up with design ideas for products. May not be able to identify the amount of raw materials required to build that product. May not be able to judge the demand and supply of the product for a competitive market correctly and may seldom generate strategies/solutions.
Key Motivators
1
Tag(Factor-Competition and Challenge)
Likely to have the desire to prove oneself as the best at doing a task. Likely to be motivated to work harder when given opportunities to compete with others.
Probable Disadvantage
How to keep the person motivated?
Key Motivators
2
Tag(Factor-Money and Incentives)
Likely to consider materialistic gains as a motivator to work. May not shirk from mundane tasks, if attached to monetary benefits.
