Mettl Press Release Writing Skills Assessment

sample
sample@mettl.com
Test Taken on:
Report Version as on:
Finish State: Normal
Registration Details
Email Address: sample@mettl.com
First Name: sample
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Performance Summary
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Recommendation

Recommended

Evaluation of Domain Competencies
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Public Relation Foundations: Low

Shows low understanding of basics of Public Relation Foundations and may not be able to apply related concepts. Is unlikely to use traditional new techniques and social media to help solve the business challenges faced by public, private, and non-profit organisations.

Branding Basics: Moderate

Shows average understanding of basics of Branding and may moderately be able to apply related concepts. Is moderately likely to manage the strategy for establishing your brand in the market and knowing the basics of branding useful for a press release.

Social Media Monitoring: Very High

Shows excellent understanding of Social Media Monitoring and is able to apply related concepts. Is likely to use multiple tools to monitor the conversations on the web to determine the current word about a particular brand, issues, people or product, and to discover opportunities.

Marketing Communication: High

Shows good understanding of Marketing Communication and is able to apply related concepts. Is likely to understand and use various tools that a marketer generally uses to address a communication problem which the brand faces in the market and as a part of product promotion.

SEO: Very High

Shows excellent understanding of Search Engine Optimization and is able to apply related concepts. Is likely to understand Search Engine Optimization and various social media platforms in order to plan and execute all SEO for different media advertising campaigns with website optimisation.

Evaluation of Cognitive Competencies
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Writing Skills: High

Good in expressing his/her thoughts effectively in clear and concise manner. Good content presentation skills which may lead to forming the intended opinion by the reader. May be good at basics of writing as well which include grammar, punctuation and spellings.

Test Log