Report Section
Email Marketing Assessment - Old
Test Taker Details
s
sample1
Email Address: sample.mettl@mettl.com
Performance Summary:
Values shown in above chart are percentages
Recommendation
Recommended
Shows good understanding of email marketing concepts and the ability in email marketing is high. Likely to promote products and services through email, create email campaigns and analyze email campaigns performance for lead generation and audience engagement.
Evaluation of Domain Competencies:
Values shown in above chart are percentages
1. Evaluation of Domain Competencies:
Email Automation: Low
The candidate shows low grasp of email automation tools and the ability to apply drip communication strategy is low. The candidate is unlikely to design and send relevant emails which are timed, and action triggered to the subscribers. He/she is unlikely to acquire customers through lead nurture programs by sending relevant marketing emails over longer periods of time.
Email Marketing Metrics: Very High
The candidate shows excellent grasp of email marketing metrics and the ability to use these metrics is strong. The candidate is likely to use analytical metrics such as churn rates, click through rates, etc. for gaining insights into the performance of the campaign.
Email Content, Orientation and Deliverability: High
The candidate shows good grasp of email content knowledge and the ability in orientation and delivery is high. The candidate is likely to create targeted and personalized commercial emails for reaching out to existing and/or potential customers.
Lead Sourcing: Moderate
The candidate shows moderate grasp of lead sourcing concepts and the ability to generate and close leads is average. The candidate is moderately likely to collect leads by extracting email ids from the existing database.
Service Providers and Database Management: Very High
The candidate shows excellent grasp of email service providers knowledge and the ability to apply database management concept is strong. The candidate is likely to possess knowledge of compliance and security, list management, design, reports etc. to achieve the project objective. He/she is also likely to build email database of potential and existing customers to drive marketing campaigns.
Mobile Optimization: Very High
The candidate shows excellent grasp of mobile optimization knowledge and the ability to apply these concepts is strong. The candidate is likely to optimize marketing emails for mobile devices to achieve project objective.
