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A Facebook Marketing Specialist works towards business development by attracting traffic to the website and developing product/service awareness for prospective clients through Facebook. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Facebook Marketing Specialist.
Shows high understanding of theoretical and practical knowledge of Facebook Marketing. Likely to be able to effectively use Facebook as a communications channel to maintain contact with and attract customers to achieve the project objective.
Shows very high understanding of functions related to setting up Facebook profile or page in Facebook Advertising like profile dimensions, publishing tools and features, etc. Likely to be able to effectively use page/profile dimensions, publishing features and publishing tools to create, edit and set up the Facebook profile/ page.
Shows low understanding of Facebook Tools to be used for Facebook Advertising. May not be able to use tools within Facebook’s applications, extensions, insights, tactics, and bots that can make a Facebook advertisement more effective to achieve the project objective.
Shows high understanding of Facebook advertisements and how to create these ads within a marketing campaign. Likely to be able to use advert placement, Facebook paid ads, targeting, advert format and quality score to create and maintain Facebook advertisements.
Shows very high understanding of concepts related to customer engagement and retention in Facebook marketing. Likely to be able to effectively expose the brand to a variety of audiences, define target audience and use content algorithms, page insights and other practices.
Shows an average understanding of concepts related to Facebook Analytics and how to use them to reveal information about the Facebook users who visit a specific website. May moderately be able to use post insights, SDK and analytics to get a deep understanding of where and how a user interacts with the business across Facebook.