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Test Finish Time:
1587364113337
Report Version as On:
Overall Status:
Completed
Detailed Status:
Test-taker Completed

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Facebook Marketing Assessment

Sample | 1587364113337

Test Taker Details

S

Sample

Email Address: sample@mettl.com

Test-Taker ID: - 43148670
Last Name: Not Filled
Date of birth: Not Filled
Experience: Not Filled
Country: Not Filled

Performance Summary:

A Facebook Marketing Specialist works towards business development by attracting traffic to the website and developing product/service awareness for prospective clients through Facebook. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Facebook Marketing Specialist.

Values shown in above chart are percentages

  Very Low (0 - 20)   Low (20 - 40)   Moderate (40 - 60)   High (60 - 80)   Very High (80 - 100)

Recommendation

Recommended
Shows high understanding of theoretical and practical knowledge of Facebook Marketing. Likely to be able to effectively use Facebook as a communications channel to maintain contact with and attract customers to achieve the project objective.

Evaluation of Domain Competencies:

Values shown in above chart are percentages

  Very Low (0 - 20)   Low (20 - 40)   Moderate (40 - 60)   High (60 - 80)   Very High (80 - 100)

1. Evaluation of Domain Competencies:

100
Of 100.0
Facebook Profile Setup: Very High

Shows very high understanding of functions related to setting up Facebook profile or page in Facebook Advertising like profile dimensions, publishing tools and features, etc. Likely to be able to effectively use page/profile dimensions, publishing features and publishing tools to create, edit and set up the Facebook profile/ page.

29
Of 100.0
Facebook Tools: Low

Shows low understanding of Facebook Tools to be used for Facebook Advertising. May not be able to use tools within Facebook’s applications, extensions, insights, tactics, and bots that can make a Facebook advertisement more effective to achieve the project objective.

71
Of 100.0
Facebook Ads: High

Shows high understanding of Facebook advertisements and how to create these ads within a marketing campaign. Likely to be able to use advert placement, Facebook paid ads, targeting, advert format and quality score to create and maintain Facebook advertisements.

86
Of 100.0
Customer Engagement and Retention: Very High

Shows very high understanding of concepts related to customer engagement and retention in Facebook marketing. Likely to be able to effectively expose the brand to a variety of audiences, define target audience and use content algorithms, page insights and other practices.

57
Of 100.0
Facebook Web Page Analytics: Moderate

Shows an average understanding of concepts related to Facebook Analytics and how to use them to reveal information about the Facebook users who visit a specific website. May moderately be able to use post insights, SDK and analytics to get a deep understanding of where and how a user interacts with the business across Facebook.

Test Log

Test Log

Proctoring Log
20 Apr,2020
  • Started the test with Facebook Profile Setup Started the test with Facebook Profile Setup
  • Finished Facebook Profile Setup and started Facebook Tools of the test
  • Finished Facebook Tools and started Facebook Ads of the test
  • Finished Facebook Ads and started Customer Engagement and Retention of the test
  • Finished Customer Engagement and Retention and started Facebook Web Page Analytics of the test
  • Finished the test Finished the test

About the Report

This Report is generated electronically on the basis of the inputs received from the assessment takers. This Report including the AI flags that are generated in case of availing of proctoring services, should not be solely used/relied on for making any business, selection, entrance, or employment-related decisions. Mettl accepts no liability from the use of or any action taken or refrained from or for any and all business decisions taken as a result of or reliance upon anything, including, without limitation, information, advice, or AI flags contained in this Report or sources of information used or referred to in this Report.
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