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Test Finish Time:
1585551508690
Report Version as On:
Overall Status:
Completed
Detailed Status:
Test-taker Completed

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Google AdWords

Sample | 1585551508690

Test Taker Details

S

Sample

Email Address: sample@mettl.com

Test-Taker ID: - 43041269
Last Name: Not Filled
Date of birth: Not Filled
Experience: Not Filled
Country: Not Filled

Performance Summary:

A Google AdWords specialist helps organizations initiate and execute ad-campaigns focused largely on keywords, to attract visibility that would help generate more leads and convert prospects to clients/customers. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Google AdWords specialist.

Values shown in above chart are percentages

  Very Low (0 - 20)   Low (20 - 40)   Moderate (40 - 60)   High (60 - 80)   Very High (80 - 100)

Recommendation

Recommended
Shows high understanding of theoretical and practical knowledge of Google AdWords platform. Likely to be able to deliver effective ad campaigns, improve website content and understand concepts such as campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis, etc.

Evaluation of Domain Competencies:

Values shown in above chart are percentages

  Very Low (0 - 20)   Low (20 - 40)   Moderate (40 - 60)   High (60 - 80)   Very High (80 - 100)

1. Evaluation of Domain Competencies:

43
Of 100.0
Bidding Strategy: Moderate

Shows an average understanding of concepts related to bidding strategies in Google AdWords like pay-per-click, cost-per-acquisition, cost-per-thousand impressions, bid and budget tips, etc. May moderately be able to effectively use bidding strategies for tailored campaigns designed in Google Adwords and get higher click rates, impressions and conversions.

71
Of 100.0
Benefits of using Google AdWords: High

Shows high understanding of benefits of using Google AdWords. Likely to be able to understand benefits of showing advertisements to users who are likely to be interested in the products and services, while filtering out users who aren't and track whether these users clicked on specific ads.

86
Of 100.0
AdWords Campaign: Very High

Shows very high understanding of AdWords campaign and Google Advertising Network. Likely to be able to effectively use AdWords campaign and the set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings to organize categories of products or services that an organization offers.

100
Of 100.0
Tools to measure Performance: Very High

Shows very high understanding of concepts related to campaign optimization strategies like ways to improve ROI, keyword tips, placement, appearance and quality of ads. Likely to be able to use campaign optimization strategies to boost click-through rates and make the entire AdWords campaign more effective.

86
Of 100.0
Optimizing the campaign: Very High

Shows very high understanding of concepts related to campaign optimization strategies like ways to improve ROI, keyword tips, placement, appearance and quality of ads. Likely to be able to use campaign optimization strategies to boost click-through rates and make the entire AdWords campaign more effective.

Test Log

Test Log

Proctoring Log
30 Mar,2020
  • Started the test with Bidding Strategy Started the test with Bidding Strategy
  • Finished Bidding Strategy and started Benefits of using Google AdWords of the test
  • Finished Benefits of using Google AdWords and started AdWords Campaign of the test
  • Finished AdWords Campaign and started Tools to measure Performance of the test
  • Finished Tools to measure Performance and started Optimizing the campaign of the test
  • Finished the test Finished the test

About the Report

This Report is generated electronically on the basis of the inputs received from the assessment takers. This Report including the AI flags that are generated in case of availing of proctoring services, should not be solely used/relied on for making any business, selection, entrance, or employment-related decisions. Mettl accepts no liability from the use of or any action taken or refrained from or for any and all business decisions taken as a result of or reliance upon anything, including, without limitation, information, advice, or AI flags contained in this Report or sources of information used or referred to in this Report.
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