Google AdWords

Sample
sample@mettl.com
Test Taken on:
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Finish State: Normal
Registration Details
Email Address: sample@mettl.com
First Name: Sample
Last Name: Not filled
Date of birth: Not filled
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Experience: Not filled
Performance Summary

A Google AdWords specialist helps organizations initiate and execute ad-campaigns focused largely on keywords, to attract visibility that would help generate more leads and convert prospects to clients/customers. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Google AdWords specialist.

Values shown in above chart are percentages
Very Low Low Moderate High Very High
Recommendation

Recommended
Shows high understanding of theoretical and practical knowledge of Google AdWords platform. Likely to be able to deliver effective ad campaigns, improve website content and understand concepts such as campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis, etc.

Evaluation of Domain Competencies
Values shown in above chart are percentages
Very Low Low Moderate High Very High
Bidding Strategy: Moderate

Shows an average understanding of concepts related to bidding strategies in Google AdWords like pay-per-click, cost-per-acquisition, cost-per-thousand impressions, bid and budget tips, etc. May moderately be able to effectively use bidding strategies for tailored campaigns designed in Google Adwords and get higher click rates, impressions and conversions.

Benefits of using Google AdWords: High

Shows high understanding of benefits of using Google AdWords. Likely to be able to understand benefits of showing advertisements to users who are likely to be interested in the products and services, while filtering out users who aren't and track whether these users clicked on specific ads.

AdWords Campaign: Very High

Shows very high understanding of AdWords campaign and Google Advertising Network. Likely to be able to effectively use AdWords campaign and the set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings to organize categories of products or services that an organization offers.

Tools to measure Performance: Very High

Shows very high understanding of concepts related to campaign optimization strategies like ways to improve ROI, keyword tips, placement, appearance and quality of ads. Likely to be able to use campaign optimization strategies to boost click-through rates and make the entire AdWords campaign more effective.

Optimizing the campaign: Very High

Shows very high understanding of concepts related to campaign optimization strategies like ways to improve ROI, keyword tips, placement, appearance and quality of ads. Likely to be able to use campaign optimization strategies to boost click-through rates and make the entire AdWords campaign more effective.

Test Log