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A Google Adwords specialist helps organizations initiate and execute ad-campaigns focused largely on keywords, to attract visibility that would help generate more leads and convert prospects to clients/customers. This test provides feedback on the candidate’s performance in domain specific skills required to work as a Google Adwords specialist.
Recommended The candidate is likely to have a good theoretical and practical knowledge of Google Adwords platform. He/she is likely to be able to deliver effective ad campaigns, and improve website content. He/she may be good at understanding concepts such as campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis etc.