Virtual hiring, psychometric assessments
The over 35-year-old company lays great emphasis on sustainable people decisions. Therefore, it sought exceptional and promising talent to oversee its global portfolio when it decided to venture into the Indian market. It essentially sought robust recruitment solutions that were focused on IT and finance roles. Its primary objective was to build a team in India, which could undertake and supervise processes in all the 10-12 countries where it operated.
The company’s human resources department and other decision-makers concurred on their key requirements concerning interviews and assessments.
The company wanted a new approach to assessing candidates while venturing into untapped territory. Going virtual due to the COVID-19 disruption was necessary. It was also genuinely concerned about the timelines in which it had to execute the desired processes. The company, therefore, wanted a streamlined system that mitigated the challenges in the traditional interviews and assessments. Its focus was on a user-friendly platform that was easy to understand and operate for all stakeholders. The new system had to be sophisticated, offering an ideal balance between holistic and professional analyses and a simplified, commotion-free virtual interface.
Averda wanted to assess candidates across the professional hierarchy, using an array of simulations, presentations, psychometric and cognitive tests and interviews. These factors mandated a state-of-the-art, scalable and foolproof platform. Moreover, the company wanted the new virtual recruitment solutions to enable it to stack rank candidates.
Stack ranking is generally a management practice where leaders are asked to rank employees on a curve based on their performance. The lowest performers are placed at the bottom and rallied into performance improvement plans. Profiling or stack ranking employee performance ratings have long been touted as an industry best practice to cultivate a high-performing workforce. Therefore, Averda wanted to incorporate a similar process in its recruitment strategy. The idea was to onboard high-performers using analyses and observations.
Collecting norm group data is integral to designing a psychometric assessment. The more types of norm groups included in an assessment, the more value it adds to the entire selection process. More importantly, it helps make unbiased decisions and set realistic expectations during an assessment.
Averda wanted to use psychometric tests for entry-level applicants as well as candidates qualifying for leadership roles. Hence, including more types of norm groups was critical.
Averda approached Mercer | Mettl for a wholesome recruitment solution amid the pandemic, and the collaboration turned out to be highly fulfilling. Mercer | Mettl provided Averda with a holistic and fully online solution to recruit across the professional hierarchy efficiently:
Mercer | Mettl recreated real-life professional scenarios and challenges by embedding innovative simulations in the Virtual Assessment Center to suit Averda’s requirements. The company used it to assess mid-level and director-level candidates. The various sections of the VAC ensured that the entire process was simple and scientific, which were Averda’s two primary considerations.
Mercer | Mettl’s virtual assessment center helped Averda measure critical competencies in an unbiased and objective virtual environment. Significant emphasis was laid on planning and organization abilities, data-driven decision-making potential, problem-solving skills, strategic thinking, innovation in the thought process and people development initiative, considering the candidates’ level and expertise.
Averda wanted to focus on a swift yet holistic interview process to reduce the time-to-hire across the three job roles and experience levels. Mercer | Mettl’s virtual interview platform addressed those challenges and offered the additional advantage of analyzing candidates on their potential to succeed in the remote work setup.
Averda wanted an end-to-end virtual process that could address all its hiring challenges during the lockdowns. Mercer | Mettl enabled interviewers to connect, evaluate and interact with applicants across geographies in a hassle-free, secure manner. Moreover, Mercer | Mettl’s solutions ensured that recruiters did not have to worry about trivial tasks, such as scheduling assessments and coordinating with everyone involved in the process.
Mercer | Mettl ensured meeting those prerequisites with an entirely virtual platform. People could access the platform from anywhere in the world. Recruiters could easily schedule or coordinate with aspirants.
Mercer | Mettl used four types of psychometric and cognitive assessment tools based on validated scientific theories and practices to help Averda recruit the ideal entry-level candidates:
Mercer | Mettl’s team of world-class experts normed the scientific assessments on a sample of 10,000+ respondents across different geographies, including India, the Middle East and South Africa, taking representative samples based on age, gender and job levels. The pre-existing norm groups, coupled with the feature to assess a candidate’s various qualities, were what Averda had sought precisely.
Mercer | Mettl simplified Averda’s recruitment process with reports for every assessment that was to the point, easy to understand and offered holistic insights into the candidates’ performance and potential concerning the roles for which they had applied.
The detailed, data-rich reports facilitated easy benchmarking and easy culling of candidates. Additionally, they helped:
Mercer | Mettl’s set of products enabled Averda to improve its existing recruitment strategies by augmenting them with contemporary tools. The insightful features of the platforms and assessments helped it build a strategy that ensured holistic candidate evaluation at every stage of the hiring process.
These assessments’ impact and how they have transformed hiring for the company promise a lasting structure to its candidate selection criteria. It has helped save time and effort while equipping decision-makers with the right tools to address their concerns and fulfill their requirements.
Given the immense value added by Mercer | Mettl’s platforms to Averda’s practices, the company plans to continue with these assessment and interview solutions throughout their offices worldwide. The Averda and Mercer | Mettl alliance, therefore, promises to be lasting and wholesome.
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