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Content Writing Test to assess and hire candidates with excellent content writing skills

A content writing skills test is a pre-hire assessment that enables recruiters to evaluate candidates' content writing proficiency. This assessment helps organizations determine if job applicants possess the necessary knowledge to excel in their roles effectively. 

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Inside this Content Writing Test

Proficient content writers specialize in crafting engaging narratives about products, services, and ideas for various platforms, including websites, magazines, and catalogues. They function as devoted brand advocates for companies, assisting in increasing their customer base, raising brand awareness, and driving traffic to websites and social media platforms. Content writing tests provide invaluable insights for hiring managers, allowing them to evaluate the candidates' depth and breadth of working skills, technical expertise, and job readiness. These pre-employment assessments offer various advantages to recruiters, simplifying finding the right candidate and facilitating objective hiring decisions, lessening the administrative burden of large-scale assessments. 

These assessments help employers and recruiters identify candidates who best fit their criteria. Moreover, the assessment platform offers a secure and controlled examination environment through features such as webcam proctoring and restricted system access and provides safeguards against unauthorized activities. The test includes questions based on grammar, vocabulary, and language subtleties to assess candidates rigorously. 

This test has been meticulously designed to assess a candidate's ability to: 

• Transform complex information into easily understandable language. 

• Creatively utilize aids like graphs, charts, and images to enhance information comprehensibility and retention. 

• Adhere to and generate detailed instructions to produce precise and compelling content. 


Content writing forms the core of digital marketing, whether directed at B2C or B2B audiences. It is a demanding process filled with numerous challenges. Content writers craft words into impactful sentences that resonate with a wide readership. They are responsible for creating informative content for websites through various mediums, such as articles, blogs, web pages, infographics, and presentations tailored to specific audiences. 

However, writing and communication skills are non-negotiable for content writers. The content writing test enables recruiters to identify top wordsmiths by evaluating their aptitude for the job. It assesses sub-competencies like reading comprehension, vocabulary, and writing skills. In addition, the content writing test provides a comprehensive analysis of cognitive abilities, helping predict a candidate's potential for job success. 

High-quality content produced by a skilled writer captivates and forges a strong connection with readers, enhancing their anticipation in online marketing. Competent content writers can craft narratives that shape the audience's relationship with ideas, products, or services. Hence, employers searching for exceptional talent face challenges when seeking the best content writers. This is where the online content writer test proves invaluable, offering recruiters an effective means to evaluate writing skills, vocabulary, and creativity. 

Content writing tests can be applied early in the screening process to identify top talent. These tests determine if an individual possesses the skills and competencies required for success as a content writer. Content writing test topics explore the candidate's grasp of language nuances, writing proficiency, grammatical accuracy, and ability to convey information effectively to the intended audience. Candidates who excel in the content writing test will likely produce outstanding content that resonates with the target audience. 

Content Writing Test Competency Framework

Get a detailed look inside the test

Content Writing Test Competencies Under Scanner

Content Writing Test


Reading Comprehension

This test evaluates candidates' reading comprehension skills through the most appropriate questions.

Attention to detail

This section includes questions to assess the candidates' attention to detail through image-based and string-based questions.

Abstract Reasoning

This test gauges candidates' abstract reasoning skills through questions based on abstract reasoning questions - JC Raven.


This section covers subskills, including fill-in-the-blank – grammar, sentence correction, sentence completion, spotting errors, tenses, articles, vocabulary, and writing skills.


This section evaluates the subsequent subskills: fill in the blank - vocab., analogy, antonyms, sentence equivalence, synonyms, homophones, and idioms and phrases.

Writing skills

This test assists in evaluating candidates' writing proficiencies through questions related to essay writing.

Customize This Content Writer Assessment Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Content Writing Skills Test Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Content Writer Test Can Be Setup in 4 Steps

Step 1: Add test

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Step 2: Share link

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Step 3: Test View

Candidate take the test

Step 4: Insightful Report

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Frequently Asked Questions (FAQs)

Relying solely on CVs to shortlist candidates for content writer roles can be challenging, especially when many candidates have similar experience levels. While portfolios provide insights into a candidate's work style, predicting who will excel in an actual work setting remains a significant challenge. 

The content writer assessment test offers a solution by evaluating candidates based on the essential competencies required for a content writer role, including attention to detail, writing proficiency, SEO (Search Engine Optimization) skills, and more. All test-takers face the same assessment, providing a comprehensive analysis of each candidate's results, highlighting their strengths and areas for improvement. Candidates with high test scores can proceed to the next evaluation stage, while those with lower scores can be screened out. 

To choose topics for a content writing test, one should consider the following: 

  • Writing Prompts: Provide candidates with a sample task resembling the type of content you expect, typically around 300-500 words. Ensure they follow specific guidelines, including integrating quotes from specified sources into the content. 

  • Web Research Skills: Evaluate candidates' web research skills by assigning them questions based on online research. This will reveal their approach and the sources they reference. 

  • Editing Proficiency: Analyze the precision of candidates' editing skills by providing them with a sample piece of writing to edit. This assesses their understanding of common writing errors and ability to enhance content. 

  • Headline Writing: Assess headline writing skills by assigning candidates to rewrite uninteresting headlines. Please provide them with sample headlines to gauge their ability to create attention-grabbing headlines. 

  • Word Usage (Fill in the Blanks): To evaluate candidates' grasp of language nuances, use a fill-in-the-blank test. Provide sentences with pairs of commonly confused words, such as "you're" and "your," and assess their ability to select the correct word for each blank. 

These topic selection techniques help assess candidates' job readiness and performance in content writing.

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