Digital Marketing Test for Hiring the Best Digital Marketing Talent

The demand for accomplished digital marketing experts is outstripping the supply. Large, mid-sized, and small enterprises are shifting from old-school marketing methods to digital strategies. Consequently, companies are looking for more digital marketers, and the demand for skilled experts is incredibly high. Therefore, recruiting the right digital marketer is integral to any business’ growth. If you have also undertaken this task and grappled with a vast applicant pool, administering a digital marketing test is the most effective way to whittle the list down to find the best candidates.

The digital marketing test will help you assess crucial digital marketing skills and filter out those applicants who do not meet the criteria. This test will help gauge candidates' marketing expertise on critical competencies. In addition, the test questions are aptly structured to assess the test-taker's ability to solve complex digital marketing problems. As a result, these tests will provide a simple yet remarkably efficient method to determine the essential skills. 

Designed by subject matter experts, this 35-minutes test includes 35 questions to assess candidates' knowledge of digital marketing.  

This digital marketing assessment helps to screen the candidates who possess the following skills: 

• Ability to execute the most modern and effective content strategies to provide the best possible organic search rankings  
• Ability to plan and execute all SEO/SEM initiatives for different media advertising campaigns with website optimization  
• Ability to execute advertisement campaigns with an expert implementation of skills such as Google AdWords and Google Analytics  
• Knowledge of all paid social media channels, emails, and display advertising campaigns 

This test aims to gauge critical domain-specific skills, such as

• Applying the principles of SEO and inbound marketing,  
• Understanding advertising and analytics,  
• Knowledge of influencers’ marketing, affiliate marketing  
• and much more besides  

The digital marketing test can help recruiters identify candidates with 0-2 years of work experience across IT (Information Technology),  ITeS, banking and finance, insurance, FMCG, retail, hospitality, and healthcare. Moreover, hiring managers can also use this test to screen candidates from tier II and tier III engineering colleges during campus hiring.

Key profiles this digital marketing skills assessment is used for:  

• Digital Marketing Expert  
• Digital Marketing Specialist  
• Digital Marketing Consultant  
• Digital Marketing Executive

Overview

One cannot overemphasize that digital marketing initiatives are essential to helping organizations grow exponentially in a short amount of time. Digital marketing has redefined the way businesses operate and interact with their clients. The profound impact of digital marketing campaigns on a company's profit margins can be attributed to the fact that online marketing can drive business growth.

Integrating this marketing component into a broader marketing campaign can enable a brand to enhance its efficacy. On the other hand, a business without adequately implemented digital marketing strategies seems to be mired in a state of stagnation. With a rapidly evolving and growing online marketplace comes the onus on brick-and-mortar companies either to shift to a digital business model or to bolster existing marketing activities through digital marketing initiatives. Hence, it is incontestable that digital marketing is the surefire way for businesses to achieve sustainability, immunity, and exponential growth.

Consumers' habits, behaviors and attitudes are undergoing continual change. For example, it is easily noticeable that most B2C and B2B buyers prefer researching online over buying impulsively. In a rapidly growing market, agile business leaders assess and fine-tune their digital marketing efforts for optimal outcomes supported by skilled digital marketing professionals.

Every business is placing a premium on digital channels for tapping potential growth while finding the balance between traditional and digital marketing strategies. Consequently, industries seek top digital marketing talent to maximize online visibility. However, the need for such talent is only increasing. Yet many companies fail to attract and retain top talent due to a lack of comprehensive and highly efficient pre-employment screening tools. That is where the role of digital marketing skills tests comes into play.

A digital marketing assessment enables recruiting managers to identify potential talent by gauging the work readiness of candidates. For this reason, the candidates must undergo such a domain assessment to evaluate their applied skills in digital marketing gained through actual work experience rather than academic knowledge. Moreover, in-depth insights from the digital marketing aptitude test can give employers a detailed analysis of the candidate's abilities, thus helping to make a well-informed hiring decision based on the test performance.

The skills evaluated in this assessment include how proficient the candidate is in social media marketing, advertising and analytics, SEO and inbound marketing, influencer and affiliate marketing, and email marketing. Candidates who complete the digital marketing assessment test can implement marketing campaigns across several digital platforms. They will also possess essential soft skills for smooth collaboration and communication with the organizational stakeholders.