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Content Writing Test for Hiring Candidates with Great Content Writing Skills

A content writing test is a skills assessment test designed to help recruiters assess the content writing skills of candidates. The content writing skills test helps organizations ensure that their job candidates and existing employees have the requisite knowledge to perform their jobs efficiently.

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Inside This Content Writing Test

Skilled content writers specialize in writing content/descriptions related to products/services/ideas for websites, magazines, catalogs, etc. They act as a company’s brand evangelist and help organizations reach and get new customers/clients spread awareness about their brand, and direct people to their website and social networking pages. The content writing skills tests help the hiring managers to gauge the depth and breadth of candidates' working skills, technical skills, and job readiness. These pre-employment tests help recruiters in many ways, including finding a suitable candidate hassle-free and making unbiased hiring decisions. Consequently, they lessen the administrative burden of conducting assessments at scale.  

These assessments will help employers and recruiters find the best-fit candidates. In addition, they can conduct evaluations in a secure, controlled environment with features such as webcam proctoring, limited system access, and window violation. The automated content writing test includes a writing simulator that automatically evaluates and grades a candidate’s content piece based on grammar, vocabulary and other nuances of the language.

This test has been designed to assess if a candidate can:

  • Translate complex information into easy-to-understand language
  • Use aids such as graphs, charts, images, etc. creatively to make information easy to comprehend/remember
  • Follow and create detailed instructions to produce accurate content


Content writing forms the cornerstone of digital marketing. Whether aimed at B2C or B2B audiences, content creation is a rigorous process filled with challenges galore. Content writers need to weave words into powerful sentences that resonate with as many readers as possible. They are responsible for creating informative content for websites through articles, blogs, web pages, infographics, presentations, etc., for the predefined audience.  

However, writing and communication ability are must-haves for the content writer or copywriter. The content writing test enables recruiters to hire the best wordsmiths by assessing their skills and aptitude for the job. It considers sub-competencies, such as reading comprehension, vocabulary, writing skills, etc. In addition, the content writing skills test gives a detailed analysis of the cognitive abilities to predict a candidate's job success.

If a writer produces high-quality content, it is bound to enthrall, spellbind, and build a substantial connection with the reader, thus heightening audience anticipation in an online marketing universe. Moreover, a skilled content writer can tell stories that may form the audience's association with the idea, product or services being discussed by the writer. For that reason, finding and onboarding the pre-eminent content writers has been an arduous task for employers seeking the best talent for their organizations. Therefore, the online content writer assessment test comes in handy in helping the recruiter, providing them with the most workable way of evaluating a person's writing skills, ability in vocabulary and creativity.

Content writing tests can be used during the screening stages to find early on the best talent. These tests can help decide whether an individual has the skills and competencies to be more effective at their work as a content writer. The content writing test topics aim to find whether the candidate understands the nuances of the language, including their writing proficiency, grammatical prowess, and ability to simplify information appropriately for the intended audience. Candidates who score higher on the content writing test are expected to produce top-notch content that strikes a chord with the target audience.

Added assessment parameters  

Generating grammatically apt content is crucial, but one should also assess candidates on several other skills. For example, an accomplished content writer would have gained proficiency in all communication formats, whether written, spoken, or logical reasoning. The content writing skills test can help employers with evaluating the candidate's aptitude in the following aspects as well:

  • Is the content compelling enough for readers to take the desired action?  
  • Can the candidate simplify the complex concept in easy, concise words?  
  • Is the work of the candidate theme-based, diverse, and creative?  
  • What research technique does the candidate employ?  
  • Is the candidate detail-oriented?  
  • How comprehensively does the candidate provide information through graphs, charts, infographics, etc.?  


This Content Writing Test is a part of following Skills Libraries

Content Writing Test Competency Framework

Get a detailed look inside the test

Content Writing Test Competencies Under Scanner

Content Writing Test


Attention to detail

The Content Writing Test evaluates candidates' ability to perform detail-oriented tasks accurately. This section comprises image-based and string-based questions.

Abstract reasoning

This test section assesses candidates' abstract reasoning skills through questions based on JC Raven's abstract reasoning.

Reading comprehension skills

This section of the Online Content Writing Test by Mercer | Mettl evaluates the reading comprehension skills of candidates through a range of questions.


This section evaluates the grammar of candidates through a range of subskills, including grammar-based fill-in-the-blanks, sentence correction, tenses, articles, spot error, vocabulary, and their writing skills.


This section is designed to provide insight into candidates’ vocabulary. The subskills covered in this section include vocabulary-based fill-in-the-blanks, synonyms and antonyms, analogy, sentence equivalence, idioms, homophones, and phrases.

Writing skills

This section of Mercer | Mettl’s Content Writing Assessment includes a range of essay writing questions that help evaluate the writing skills of candidates.

Customize This Content Writer Assessment Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

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Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Content Writing Skills Test Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Content Writer Test Can Be Setup in 4 Steps

Step 1: Add test

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Step 2: Share link

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Step 3: Test View

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Step 4: Insightful Report

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Frequently Asked Questions (FAQs)

Yes, it is possible. Please write to Mercer | Mettl for assistance.  

You can use Mercer | Mettl’s Content Writing Assessment to evaluate candidates on competencies crucial for content writing job roles. The test can help you get an in-depth analysis of all candidates to understand their strengths and areas of Improvement.

The topics covered in the Content Writing Assessment include writing cues, research tasks, writing nuances, headline creation, fill-in-the-blanks, etc.

Yes. We have previously customized the test reports on a client-to-client basis. We suggest you write to us with your request, and we are glad to work out a solution for you.

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