Contact usLogin
    Hire, Engage and Innovate
  • /header/Online-Hackathons.svg
    Hackathons and Ideathons

    Accelerate innovations


Email assessment test to assess candidates' email marketing skills

Email marketing skills test is specially designed to test candidates' proficiency in email marketing. Email marketing recruitment assessment helps you assess the email marketing skills of candidates. 

Trusted By :

Inside This Assessment

Email Marketing has increasingly become a crucial part for organizations to acquire new customers, integrate other communication channels, and support search engine optimization. Therefore, a potential hire is expected to understand the intricacies of email marketing and should set goals for the email marketing strategy, build a mailing list, create an email campaign, write a marketing email, and choose the email frequency.

Mercer| Mettl’s email marketing skills assessment is a pre-employment test that employers can use to ascertain candidates' suitability for employment during the job screening process. This test has been designed to help employers evaluate the candidates’ understanding of email marketing fundamentals and their ability to promote products and services through emails. In addition, the email marketing skills test is an essential means to assess a candidate's ability to effectively create email campaigns based on an organization’s overall digital strategy, write compelling emails, develop landing pages, analyze open email rates, click-through rates, and other metrics for lead generation and audience engagement.         

Designed by subject matter experts, Mercer| Mettl’s email marketing test contains 40 questions to be completed in 40 minutes. The skills of the candidate are evaluated on three levels - easy, medium and difficult. In addition, this test helps to screen the candidates who possess the following skills: 

  • Skilled in creating email campaigns to reach out to potential and existing customers
  • Knowledge of tracking exact return on investment (ROI) for existing email campaigns through various email marketing metrics
  • Ability to engage with customers regarding the latest updates about a brand, its products and services
  • Skilled in integrating email data with other data systems
  • Proficient in optimizing funnel using email optimization

This email assessment test aims to gauge critical domain-specific skills, such as:

  • Application of email automation tools
  • Knowledge of email marketing metrics
  • Knowledge of drip marketing, lead sourcing, mobile optimization, etc.

Key profiles the test can be used for:

  • Email marketing specialist
  • Email marketing analyst
  • Email marketing associate


This Assessment is a part of following Skills Libraries

Email Marketing Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Email Marketing


Email Automation

Demonstrating an ability to use email automation tools and drip marketing to send relevant emails which are timed and to acquire customers through lead nurture programs by sending relevant marketing emails over longer periods of time.

Mobile Optimization

Demonstrating an ability to use mobile optimization to optimize market emails for mobile devices.

Service Providers and Database Management

Demonstrating an ability to use database management and email service providers to build an email database of potential and existing customers to drive marketing campaigns.

Email Content, Orientation and Deliverability

Demonstrating an ability to use email content, orientation and deliverability to send targeted and personalised commercial emails for reaching out to existing/potential customers and create emails as per the standards established by internet service providers to improve email reputation score.

Email Marketing Metrics

Demonstrating an ability to use email marketing metrics such as churn rates, click-through rates, etc. for gaining insights into the performance of the campaign.

Lead Sourcing

Demonstrating an ability to use email lead sourcing to collect leads by extracting email ids from the existing database.

Customize This Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Advantage

The Mercer | Mettl Edge

  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Simple Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

Our Customers Vouch for Our Quality and Service

Sonal Kapur Sinha
Saranya Mukherjee
Anson Mathews
Dr. Fuad Said
Mahesh Calavai
Jasmine Calpo
Ms. Lily Lopez-McGee

The validity of Mercer | Mettl''s assessments is exceptionally robust. It enabled us to funnel people who were precisely the type we needed. Mercer | Mettl helped us to accurately identify high-potential candidates within our internal team. more

Sonal Kapur Sinha

Sonal Kapur Sinha

Head HR, Modern Foods

Download Case Study

Mercer | Mettl''s platform and the science behind it are highly intuitive and systematic for the test-takers. Customized assessments, how data is aggregated, and how you can download insightful reports directly from the system - stood out for us from more

Saranya Mukherjee

Saranya Mukherjee

Lead, Early Career Development Campus & Employer Branding

Download Case Study

The ease of navigating the platform, the simplicity of the assessment reports, the ability to adapt to the COVID-19 situation -all of these helped us reduce bad hires, ensure successful probations and onboard individuals with the right set of compete more

Anson Mathews

Anson Mathews

Organization Development Manager, Averda

Download Case Study

With Mercer | Mettl, we have probably experienced the best customer service from any tech company. It has two exceptional things - its software and the more important product, its staff, which is truly an asset. more

Dr. Fuad Said

Dr. Fuad Said

MD, Internal Medicine, Jordan Hospital

Download Case Study

In Mercer | Mettl, we found a good combination of three core attributes that we sought in our talent assessment partnership. Its proctoring feature was brilliant, and a particular facet that stood out was the platforms flexibility in working for spec more

Mahesh Calavai

Mahesh Calavai

Chief Data & Analytics Officer, TVS Motor Group

Download Case Study

Mercer | Mettl has been an excellent experience for our entire organization. It enabled a smoother adjustment to the digital world, and we plan to employ more of its services. We are certain we will continue using Mercer | Mettl''s online proctoring more

Jasmine Calpo

Jasmine Calpo

Aptitude & Special Tests Unit Test Development Section

Download Case Study

Mercer | Mettl was a perfect fit for our fellowship examination as the platform was streamlined with our needs seamlessly. It met the requirement of providing a secure space to the test-takers, giving us the option to use browsing tolerance. It provi more

Ms. Lily Lopez-McGee

Ms. Lily Lopez-McGee

National Fellowship Director, Howard University

Download Case Study

Frequently Asked Questions (FAQs)

Yes, we can do so selectively. Please write to us for such a request, and we would be glad to assist. 

Yes, we can do so selectively. Please write to us with such a request, and we would be glad to work out a solution for you.

Trusted by More Than 6000 Clients Worldwide

Looking for a solution for *






2023 Mercer LLC, All Rights Reserved

Terms of Services

Privacy Notice


GDPR Compliance