Online Email Marketing Skills Assessment For Hiring & Recruitment - Mercer

Inside This Assessment

Email Marketing has increasingly become a crucial part for organizations to acquire new customers, integrate other communication channels, and support search engine optimization. Therefore, a potential hire is expected to understand the intricacies of email marketing and should set goals for the email marketing strategy, build a mailing list, create an email campaign, write a marketing email, and choose the email frequency.

Mercer| Mettl’s email marketing skills assessment is a pre-employment test that employers can use to ascertain candidates' suitability for employment during the job screening process. This test has been designed to help employers evaluate the candidates’ understanding of email marketing fundamentals and their ability to promote products and services through emails. In addition, the email marketing skills test is an essential means to assess a candidate's ability to effectively create email campaigns based on an organization’s overall digital strategy, write compelling emails, develop landing pages, analyze open email rates, click-through rates, and other metrics for lead generation and audience engagement.

Designed by subject matter experts, Mercer| Mettl’s email marketing test contains 40 questions to be completed in 40 minutes. The skills of the candidate are evaluated on three levels - easy, medium and difficult. In addition, this test helps to screen the candidates who possess the following skills:

Skilled in creating email campaigns to reach out to potential and existing customers
Knowledge of tracking exact return on investment (ROI) for existing email campaigns through various email marketing metrics
Ability to engage with customers regarding the latest updates about a brand, its products and services
Skilled in integrating email data with other data systems
Proficient in optimizing funnel using email optimization

This email assessment test aims to gauge critical domain-specific skills, such as:

Application of email automation tools
Knowledge of email marketing metrics
Knowledge of drip marketing, lead sourcing, mobile optimization, etc.

Key profiles the test can be used for:

Email marketing specialist
Email marketing analyst
Email marketing associate

SKILL LIBRARY

This Assessment is a part of following Skills Libraries

Digital Marketing Assessment

Email Marketing Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Email Marketing

Competencies:

Email Automation

Demonstrating an ability to use email automation tools and drip marketing to send relevant emails which are timed and to acquire customers through lead nurture programs by sending relevant marketing emails over longer periods of time.

Mobile Optimization

Demonstrating an ability to use mobile optimization to optimize market emails for mobile devices.

Service Providers and Database Management

Demonstrating an ability to use database management and email service providers to build an email database of potential and existing customers to drive marketing campaigns.

Email Content, Orientation and Deliverability

Demonstrating an ability to use email content, orientation and deliverability to send targeted and personalised commercial emails for reaching out to existing/potential customers and create emails as per the standards established by internet service providers to improve email reputation score.

Email Marketing Metrics

Demonstrating an ability to use email marketing metrics such as churn rates, click-through rates, etc. for gaining insights into the performance of the campaign.

Lead Sourcing

Demonstrating an ability to use email lead sourcing to collect leads by extracting email ids from the existing database.