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Industry Specific Roles>Media/PR>Press Release Writing Test

PR writing test to hire candidates proficient in press release (PR) writing

PR writing test helps hire candidates who can write easily understandable and compelling press releases. In addition, it enables employers to identify candidates who are well-versed in the ''nuts'' and ''bolts'' of writing engaging press releases. 

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Inside This Assessment

Press releases were initially designed as a communication tool between company PR staff or public relations firms and the media. Now that online news sites, such as Yahoo News and Google News, contain an abundance of press release content, Really Simple Syndication makes it easy to syndicate news. That is why press releases can be effectively used as a direct-to-consumer communication tool. A press release is an effective tool for distributing content to the media and the consumers. Press releases can also be syndicated, creating an excellent opportunity to attract incoming links. Professionally written press releases are critically crucial for driving business growth. And so are skilled writers. That is why hiring candidates skilled in press release writing is critical. Mercer| Mettl's press release (PR) writing test helps employers hire candidates with knowledge of press release writing.

The PR writing test is a pre-employment test that employers can use to gauge a candidate’s understanding of public relation foundations, social media monitoring, branding basics, marketing communications, SEO basics, and writing skills. In addition, the candidate’s ability to effectively work towards marketing the product on social media via multiple handles is measured through a series of questions carefully selected by subject matter experts, thus providing an overall review of the applicant's knowledge and expertise.


This Assessment is a part of following Skills Libraries

Press Release Competency Framework

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Competency Under Scanner

Email Writing

Mercer| Mettl's press release writing test enables recruiters to assess the ability of candidates to communicate via the written text clearly and concisely using correct grammar, spellings and punctuations and rich vocabulary while keeping the text simple to understand.

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Frequently Asked Questions (FAQs)

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The candidates are evaluated on critical competencies and skills required for a job role. Scores on these competencies/ skills are looked in combination to determine if the candidates are recommended for the role.

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