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PR writing test to hire candidates proficient in press release (PR) writing

PR writing test helps hire candidates who can write easily understandable and compelling press releases. In addition, it enables employers to identify candidates who are well-versed in the ''nuts'' and ''bolts'' of writing engaging press releases. 

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Inside This Assessment

Press releases were initially designed as a communication tool between company PR staff or public relations firms and the media. Now that online news sites, such as Yahoo News and Google News, contain an abundance of press release content, Really Simple Syndication makes it easy to syndicate news. That is why press releases can be effectively used as a direct-to-consumer communication tool. A press release is an effective tool for distributing content to the media and the consumers. Press releases can also be syndicated, creating an excellent opportunity to attract incoming links. Professionally written press releases are critically crucial for driving business growth. And so are skilled writers. That is why hiring candidates skilled in press release writing is critical. Mercer| Mettl's press release (PR) writing test helps employers hire candidates with knowledge of press release writing.

The PR writing test is a pre-employment test that employers can use to gauge a candidate’s understanding of public relation foundations, social media monitoring, branding basics, marketing communications, SEO basics, and writing skills. In addition, the candidate’s ability to effectively work towards marketing the product on social media via multiple handles is measured through a series of questions carefully selected by subject matter experts, thus providing an overall review of the applicant's knowledge and expertise.

SKILL LIBRARY

This Assessment is a part of following Skills Libraries

Press Release Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Email Writing

Mercer| Mettl's press release writing test enables recruiters to assess the ability of candidates to communicate via the written text clearly and concisely using correct grammar, spellings and punctuations and rich vocabulary while keeping the text simple to understand.

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Step 4: Insightful Report

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P D Jose
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As the value chain of the education systems continues to get disrupted by new technologies, Mercer | Mettl is at a sweet spot in testing. I believe it is going to play an important role in the future of the education space.

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P D Jose

P D Jose

Chair Digital Learning, MOOCs Initiative & Strategy at IIMB

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The validity of Mercer | Mettl''s assessments is exceptionally robust. It enabled us to funnel people who were precisely the type we needed. Mercer | Mettl helped us to accurately identify high-potential candidates within our internal team.

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Sonal Kapur Sinha

Sonal Kapur Sinha

Head HR, Modern Foods

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Saranya Mukherjee

Lead, Early Career Development Campus & Employer Branding

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The ease of navigating the platform, the simplicity of the assessment reports, the ability to adapt to the COVID-19 situation -all of these helped us reduce bad hires, ensure successful probations and onboard individuals with the right set of compete

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Anson Mathews

Organization Development Manager, Averda

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Dr. Fuad Said

Dr. Fuad Said

MD, Internal Medicine, Jordan Hospital

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In Mercer | Mettl, we found a good combination of three core attributes that we sought in our talent assessment partnership. Its proctoring feature was brilliant, and a particular facet that stood out was the platforms flexibility in working for spec

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Mahesh Calavai

Mahesh Calavai

Chief Data & Analytics Officer, TVS Motor Group

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Mercer | Mettl has been an excellent experience for our entire organization. It enabled a smoother adjustment to the digital world, and we plan to employ more of its services. We are certain we will continue using Mercer | Mettl''s online proctoring

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Jasmine Calpo

Jasmine Calpo

Aptitude & Special Tests Unit Test Development Section

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Frequently Asked Questions (FAQs)

Yes, we can do so selectively. Please write to us for such a request, and we would be glad to assist. 

Yes, we can do so selectively. Please write to us with such a request, and we would be glad to work out a solution for you.

The candidates are evaluated on critical competencies and skills required for a job role. Scores on these competencies/ skills are looked in combination to determine if the candidates are recommended for the role.

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