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SEO test to find the best search engine optimization (SEO) specialists

SEO assessment test is designed to accurately gauge SEO skills/search engine optimization skills of candidates. Using this SEO skill assessment test, candidates can be assessed on their technical SEO knowledge.

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Inside This Assessment

A search engine optimization (SEO) specialist works on various aspects of the website to improve the ranking and optimize web pages/websites to improve their search results and increase website traffic and visitors. Therefore, a potential hire is expected to understand the intricacies of driving traffic using search engines and know different tools to make website users SEO friendly.

Mercer| Mettl’s SEO test is a pre-employment hiring test that employers can use during the job screening process to ascertain candidates' technical SEO skills to determine their suitability for employment. This test has been specially designed to help employers evaluate a candidate's ability to operate on both the strategic and tactical level, touching all aspects of the search engine marketing roadmap, including keyword management, bidding strategies, creative testing, and analytics. 

The SEO assessment test also maps the logic and understanding of the test taker to Google’s algorithms, website architecture, and the interconnectedness of the web. Candidates who perform well in this test can:

  • Generate more organic traffic for ranking higher on search engines
  • Generate more leads and increasing prospects conversation rate

Designed by subject matter experts, Mercer Mettl’s SEO assessment test offers a comprehensive review of candidate's technical and conceptual skills. This SEO test contains 35 questions to be completed in 35 minutes. Moreover, the skills of the candidate are evaluated on three levels - easy, medium and difficult. 

Key profiles the test can be used for:

  • SEO Executive
  • SEO Analyst


This Assessment is a part of following Skills Libraries

SEO Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Domain Ability


Search Engine

Demonstrating an ability to understand Search Engine functionalities like search bots, page ranking, URL, etc.

On Page

Demonstrating an ability to understand On Page functionalities like HTML, robot.txt/anchor text, internal linking, tools like Google, Bing webmaster, Google Analytics setup.

Keyword Search and Competitive Analysis

Demonstrating an ability to understand Keyword Search and Competitive Analysis and the process of evaluating how the top rankings fare when it comes to the most important SEO factors.

Website Optimization

Demonstrating an ability to understand website optimization, page speed analysis and broken links

SEO Strategies

Demonstrating an ability to understand SEO strategies like social bookmarking, local listings, social media back linking, mobile SEO best practices, ahrefs, moz, google keyword planner, VWO, etc

Customize This Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Advantage

The Mercer | Mettl Edge

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Simple Setup in 4 Steps

Step 1: Add test

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Step 2: Share link

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Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Dr. Fuad Said
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With Mercer | Mettl, we have probably experienced the best customer service from any tech company. It has two exceptional things - its software and the more important product, its staff, which is truly an asset. more

Dr. Fuad Said

Dr. Fuad Said

MD, Internal Medicine, Jordan Hospital

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Mercer | Mettl''s solutions brought various unprecedented insights into our technical hiring process. It was complemented by reduced friction and enhanced ease and agility. With one of the most advanced and extensive lists of questions and world-cla more

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Talent Acquisition, Coforge Ltd.

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We had an extremely pleasant experience working with Mercer | Mettl. Thanks to Mercer | Mettl we were able to ensure contuinity in examination. I dont think we could have offered our exams any other way. more

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Manager, Vidyamandir Classes

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Ms. Lily Lopez-McGee

National Fellowship Director, Howard University

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Arpan Anand

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CHRO, Aditya Infotech Limited (CP PLUS)

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Director, Centre For Management Services, AIMA

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Raphael Beuthner

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CIO, EBZ Business School, Germany

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Frequently Asked Questions (FAQs)

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Yes, we can do so selectively. Please write to us for such a request, and we would be glad to assist. 

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