Content Writing Test to hire candidates with excellent content writing skills

The Mercer | Mettl Content Writing Skills Test helps hiring managers gauge the depth and breadth of candidates' working skills and job readiness. This test has been designed to measure if a candidate can translate complex information into digestible and easy-to-understand language, use aids such as graphs, charts, images, etc., creatively to make information accessible to comprehend, follow, remember, and create detailed instructions to produce accurate content. This pre-employment test helps recruiters find a suitable candidate and make unbiased hiring decisions.

What is the importance of the Content Writing Test?

Content writing skills are a fundamental aspect of digital marketing. Content writers are responsible for weaving words into powerful sentences that resonate with readers. They are accountable for creating informative website content for a predefined audience through articles, blogs, web pages, infographics, presentations, etc. A writer producing high-quality content can build a strong connection with the reader, thus heightening audience anticipation in an online marketing universe. However, finding and onboarding skilled content writers has been arduous for employers seeking top talent. Utilizing a content writer assessment can benefit recruiters and provide an effective and reliable way of assessing a person's writing skills, vocabulary, and creativity ability.

What is inside this Content Writing Test?

The test contains eighty-five questions to be completed within seventy-five minutes. The questions are of a moderate difficulty level. Candidates with up to two years of experience are eligible for this aptitude-type test.

What skills does the Content Writing Test cover?

• Attention to detail  

It evaluates candidates' ability to perform detail-oriented tasks accurately. This section comprises image-based and string-based questions.  

• Abstract reasoning  

It assesses candidates' abstract reasoning skills through questions based on JC Raven's abstract reasoning.  

• Reading comprehension skills  

It evaluates the reading comprehension skills of candidates through a range of questions.  

• Grammar  

It measures the candidate's grammar through various subskills, including grammar-based fill-in-the-blanks, sentence correction, tenses, articles, spot errors, etc. 

• Vocabulary  

It provides insight into candidates' vocabulary. The subskills included in this section include vocabulary-based fill-in-the-blanks, antonyms, synonyms, analogy, sentence equivalence, idioms, homophones, and phrases.  

• Writing skills  

It includes a range of essay writing questions that help assess the writing skills of candidates.

What roles can you assess using the Content Writing Test?

• Technical content writer (across industries)
• Web content writer (across industries)
• Content writer for products/services (across industries)

How can the Content Writing Test help recruiters hire?

The Content Writing Test helps employers find the most suitable candidates. The automated test includes a writing simulator that automatically measures and grades a test-taker's content piece based on vocabulary, grammar and other nuances of the language. Recruiters can conduct the assessments in a controlled and secure environment with features like webcam proctoring, limited system access, and window violation. Writing and communication abilities are must-haves for the content writer or copywriter; the test measures their aptitude, knowledge and skills for the job. It includes sub-competencies, such as reading comprehension, vocabulary, writing skills, etc. The test offers detailed analyses of the cognitive abilities that help recruiters predict a candidate's job success. The Content Writing Test can be used in early screening to find the most suitable talent. Candidates scoring higher on this test produce content that connects with the target audience, helping organizations reach their goals and succeed.