Digital Marketing has increasingly become a crucial part for organizations to establish thought leadership and showcase work environments. A digital marketer uses digital channels such as company websites, social media, search engine rankings, email marketing tools, online display of ads, etc. for lead generation and building brand awareness.
Mettl’s Digital Marketing assessment lets you evaluate a candidate’s understanding of marketing fundamentals, his/her ability to plan keywords for developing better SEO, knowledge of Google Adwords skills, and management of online traffic. A digital marketer’s ability to effectively work towards developing business, branding and advertising, generating and converting leads, are measured through our series of questions, thus providing an overall review of his/her knowledge and expertise.
A digital marketer should be able to evaluate a brand’s needs, develop strategies to maximize profits, execute effective content strategies and use measurable analytics for identifying weaknesses and improving the performance across various digital channels.
What does the Digital Marketing Test measure?
The Digital Marketing Test is a comprehensive online marketing test specially designed to assess digital marketing skills of a candidate. This test measures the technical knowledge of a candidate on the following aspects through a set of specific role-based application questions.
This test aims to assess the candidates on the technical knowledge related to basic concepts in Digital Marketing involving application of the principles of SEO and inbound marketing, advertising and analytics, influencers’ marketing, affiliate marketing, etc.
Are you looking for a customised version of this test. Or looking to get a new test build according to your requirements from scratch? Reach out to our subject matter experts and discuss the same.
The Digital Marketing Test consists of the following critical competencies given below:
Prominent Use Case:
The Digital Marketing assessment brings its effective use case in hiring candidates having 0-2 years of work experience across industries like IT, ITeS, banking and finance, insurance, FMCG, retail, hospitality and healthcare. Hiring managers can use this test for campus hiring for screening candidates from tier I and tier II colleges.
Key profiles the test is useful for:
|Number of Sections||5|
|Number of Questions||35|
|Test Duration||35 minutes|
Can I get benchmark scores for the candidates who take this assessment for hiring decisions?
Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.
Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?
Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.
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Related TagsDigital Marketing