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Core Corporate Functions>Digital Marketing Assessment

Digital Marketing Test to assess and hire the best in digital marketing

A digital marketing assessment is a pre-employment evaluation to identify proficient digital marketing professionals. This test serves the dual purpose of filtering out unsuitable candidates while identifying individuals with expertise in various facets of digital marketing, including analytics, SEO/SEM, social media, inbound, affiliate, and email marketing. 

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Inside This Digital Marketing Assessment

The demand for highly skilled digital marketing professionals is surging as businesses of all sizes transition from traditional to digital strategies. Consequently, recruiting the right digital marketer has become essential for business growth, with digital marketing tests aiding in candidate selection. 

This digital marketing assessment offers a comprehensive solution for evaluating critical digital marketing competencies and filtering the candidate pool to select those who meet the established criteria. It serves as a tool to assess applicants' marketing expertise on essential competencies. The test questions are thoughtfully designed to evaluate the test-taker's capacity to solve complex digital marketing problems. As a result, these tests offer a straightforward yet remarkably efficient approach to identifying indispensable skills. 

Conceptualised by subject matter experts, this 35-minute test comprises 35 questions tailored to gauge candidates' knowledge of digital marketing. 

The digital marketing assessment is instrumental in screening candidates with the following skills: 

  • The ability to implement the most modern and compelling content strategies for optimal organic search rankings. 

  • Competency in planning and executing SEO/SEM initiatives across various media advertising campaigns focusing on website optimisation. 

  • Proficiency in executing advertising campaigns using tools such as Google AdWords and Google Analytics. 

  • Knowledge of all paid social media channels, email marketing and display advertising campaigns. 

The test helps assess critical domain-specific skills, which include: 

  • Application of SEO and inbound marketing principles. 

  • Understanding of advertising and analytics. 

  • Proficiency in influencer marketing and affiliate marketing, among other areas. 

Recruiters can administer the digital marketing test to identify candidates with 0-2 years of work experience in industries such as Information Technology (IT), Information Technology Enabled Services (ITeS), banking and finance, insurance, Fast-Moving Consumer Goods (FMCG), retail, hospitality, and healthcare. Moreover, they can employ this test to evaluate applicants from tier II and tier III engineering colleges, particularly during campus recruitment drives. 

Key profiles for which this digital marketing test is suitable include: 

  • Digital Marketing Expert 

  • Digital Marketing Specialist 

  • Digital Marketing Consultant 

  • Digital Marketing Executive 

Overview 

It cannot be overstated that digital marketing initiatives are vital for accelerating rapid and substantial growth within organisations. Digital marketing has redefined business operations and their interactions with clients. The considerable impact of digital marketing campaigns on a company's profitability can be attributed to their potential to drive business expansion. 

Incorporating this marketing component into a broader campaign enhances a brand's overall effectiveness. On the other hand, businesses that do not effectively implement digital marketing strategies often find themselves in stagnation. In a swiftly evolving online marketplace, traditional brick-and-mortar companies must either transition to a digital business model or reinforce existing marketing activities through digital marketing strategies. Therefore, digital marketing is the path for businesses to attain sustainability, resilience, and exponential growth. 

Consumer behaviours, attitudes, and preferences are continuously evolving. For instance, it is readily observable that most B2C and B2B buyers prefer conducting online research before purchasing. In a rapidly expanding market, agile business leaders continually assess and adjust their digital marketing efforts to achieve optimal outcomes, often relying on the expertise of skilled digital marketing professionals. 

Consequently, most businesses prioritise digital channels to tap into potential growth opportunities while balancing traditional and digital marketing approaches. Accordingly, the demand for digital marketing talent is constantly rising, and many companies struggle to attract and retain top candidates due to a lack of highly effective pre-employment screening tools. This is where the significance of digital marketing assessments becomes evident. 

A digital marketing assessment enables hiring managers to identify potential talent by evaluating candidates' readiness for the job. For this reason, candidates must undergo a domain-specific evaluation to demonstrate their practical skills in digital marketing, which they have acquired through real-world work experience rather than academic knowledge. Moreover, in-depth insights derived from the test provide employers with a thorough analysis of the candidate's abilities, helping them make well-informed hiring decisions based on an individual's performance. 

The test measures the candidate's skills in various digital marketing domains, including social media marketing, SEO and inbound marketing, advertising and analytics, influencer and affiliate marketing, and email marketing. Candidates who accurately complete the digital marketing assessment test can execute marketing campaigns across several digital platforms and effectively collaborate with key stakeholders within the organisation.

Customize This Digital Marketing Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Digital Marketing Assessment Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Digital Marketing Test Can Be Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Frequently Asked Questions (FAQs)

The Digital Marketing Assessment plays a crucial role in assessing a candidate's grasp of fundamental digital marketing principles. It goes beyond the basics, delving into their SEO, Google AdWords, and online traffic management competence. Our comprehensive set of questions is designed to evaluate a digital marketer's ability to develop business strategies and enhance brand presence, optimise advertising efforts, generate leads, and effectively convert them. This assessment offers a holistic evaluation of their knowledge and expertise, providing valuable insights into their digital marketing prowess. 

Leveraging a digital marketing skills assessment is a well-established industry benchmark for measuring a candidate's competence in digital marketing. 

Given below are several sought-after skills crucial for digital marketers: 

  1. Analytics 

  1. Content Marketing 

  1. Search Engine Optimisation (SEO) 

  1. Search Engine Marketing (SEM) 

  1. Video Marketing 

  1. Proficiency in design thinking and strategic planning 

  1. Programmatic advertising 

These competencies are highly valued in the digital marketing field by employers seeking well-rounded professionals.