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Digital Marketing Assessment for hiring skilled digital marketing professionals

The Digital Marketing Test by Mercer | Mettl is a pre-employment evaluation tool that recruiters can use to screen candidates and identify top applicants with the knowledge and skills for digital marketing roles. The test can assess candidates for their marketing expertise and essential competencies in digital marketing, like their understanding of SEO and SEM, analytical skills, social media marketing, inbound marketing, affiliate marketing, and email marketing.

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Inside this Digital Marketing Assessment

As organizations of all sizes are transitioning from the traditional approach to digital strategies, the demand for skilled digital marketing professionals has also risen. Hiring the best-suited candidates for digital marketing roles has become crucial for ensuring business growth. This can be accomplished through robust recruitment and skills evaluation processes, including a comprehensive Digital Marketing Assessment for effectively screening candidates based on their digital marketing proficiency. 

The Online Digital Marketing Test by Mercer | Mettl has been developed by subject matter experts as a comprehensive solution for pre-employment screening. The test offers recruiters a simple yet thorough approach to identifying candidates with skills indispensable in digital marketing. The Digital Marketing Test can be used by recruiters to objectively evaluate candidates' expertise in the essential competencies of digital marketing. The questions included in this test are designed to assess candidates' ability to solve complex digital marketing problems. The test also provides valuable insights into the proficiencies of candidates to support informed hiring decisions. The Digital Marketing Test screens candidates with the following skills such as:  

  • Implementing modern and compelling content strategies to reach optimal organic search rankings.  
  • Competency in planning and executing SEO/SEM initiatives across various media advertising campaigns targeting website optimization.  
  • Proficiency in executing advertising campaigns using tools such as Google AdWords and Google Analytics.  
  • Knowledge of all paid social media channels, email marketing and display advertising campaigns. 

The assessment evaluates critical domain-specific skills, such as understanding advertising and analytics, applying SEO and inbound marketing principles, and gaining influencer and affiliate marketing expertise.

Hiring managers can use this Digital Marketing Test to identify candidates for industries such as Information Technology Enabled Services (ITeS), Information Technology (IT), banking and finance, insurance, Fast-Moving Consumer Goods (FMCG), retail, hospitality, and healthcare. Moreover, they can employ this test to evaluate applicants from tier II and tier III engineering colleges, particularly during campus recruitment drives.


It is well-known that digital marketing initiatives have become crucial for enabling rapid and substantial organizational growth today. Digital marketing has managed to redefine business operations and client interactions. The impact that digital marketing has had on the profitability of organizations can be attributed to the potential that digital marketing campaigns have for driving growth and expansion for businesses. Whereas digital marketing works well in an organization’s broader campaign, effectively enhancing brand effectiveness, not implementing digital marketing strategies can often lead to brand stagnation. The online marketplace is evolving quickly, which calls for traditional brick-and-mortar companies to implement digital transformation or reinforce their existing marketing activities using digital marketing strategies. Digital marketing is the path that businesses must traverse to attain resilience, sustainability, and growth. 

Additionally, consumer behaviour and needs continuously evolve, shifting towards online and digital experiences. For example, today, most B2B and B2C buyers conduct thorough online research before making any purchase decision. This has resulted in the rapid expansion of the market, which requires agile business leaders who can continuously assess and modify digital marketing strategies to deliver optimal results based on the expertise offered by skilled digital marketing professionals. Hence, most organizations today prioritize digital channels when balancing digital and traditional marketing strategies for tapping growth opportunities. Consequently, the demand for skilled professionals has been rising, but several organizations need more effective tools for the pre-employment screening of candidates. 

Using a scientifically validated Digital Marketing Test enables recruiters to identify skilled professionals by evaluating the job readiness of candidates. The Digital Marketing Assessment by Mercer | Mettl is a domain-specific evaluation that assesses candidates for their practical skills in digital marketing, which are acquired through real-world experiences rather than academic and theoretical knowledge. The test can be used by recruiters to gain in-depth insights about the candidates’ abilities and to make data-driven hiring decisions. The Digital Marketing Assessment measures candidates' skills in various domains, including SEO, inbound marketing, social media marketing, influencer and affiliate marketing, email marketing, advertising, and analytics.

Customize this Digital Marketing Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Digital Marketing Assessment advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Digital Marketing Test can be setup in four steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Frequently Asked Questions (FAQs)

The Digital Marketing Assessment is a pre-employment screening tool for evaluating candidates' understanding of fundamental digital marketing principles, including Google AdWords, SEO, online traffic management, etc. The test offers a holistic evaluation of candidates' knowledge and expertise in digital marketing.

Leveraging a Digital Marketing Assessment to screen candidates is a well-established industry benchmark for evaluating their digital marketing prowess.

The top skills organizations look for in digital marketing professionals include analytics, content marketing, search engine optimization, search engine marketing, video marketing, design thinking and strategic planning proficiency, and programmatic advertising.


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