Digital Marketing Test - Hire the Right Digital Marketer for Your Organization

Hire your Digital Marketing Expert with Mettl

Digital Marketing has increasingly become a crucial part for organizations to establish thought leadership and showcase work environments. A digital marketer uses digital channels such as company websites, social media, search engine rankings, email marketing tools, online display of ads, etc. for lead generation and building brand awareness.

Mettl’s Digital Marketing assessment lets you evaluate a candidate’s understanding of marketing fundamentals, his/her ability to plan keywords for developing better SEO, knowledge of Google Adwords skills, and management of online traffic. A digital marketer’s ability to effectively work towards developing business, branding and advertising, generating and converting leads, are measured through our series of questions, thus providing an overall review of his/her knowledge and expertise.

A digital marketer should be able to evaluate a brand’s needs, develop strategies to maximize profits, execute effective content strategies and use measurable analytics for identifying weaknesses and improving the performance across various digital channels.

What does the Digital Marketing Test measure?

The Digital Marketing Test is a comprehensive online marketing test specially designed to assess digital marketing skills of a candidate. This test measures the technical knowledge of a candidate on the following aspects through a set of specific role-based application questions.

• Evaluate a brand’s needs and develop a powerful strategy that maximizes profits
• Execute the most modern and effective content strategies in order to provide the best possible organic search rankings
• Plan and execute all SEO/SEM for different media advertising campaigns with website optimization
• Execute advertisement campaigns with an expert implementation of skills such as Google Adwords and Google Analytics
• Plan and execute all paid social media channels; e-mails, and display advertising campaigns

This test aims to assess the candidates on the technical knowledge related to basic concepts in Digital Marketing involving application of the principles of SEO and inbound marketing, advertising and analytics, influencers’ marketing, affiliate marketing, etc.

The Digital Marketing Test consists of the following critical competencies given below:

• Social Media Marketing: Ability to set up social media profiles and pages for an organization
• Advertising and Analytics: Ability to plan and execute online advertisement campaigns and use analytical tools such as Google Adwords for gaining insights into the performance of the campaign
• SEO and Inbound Marketing: Ability to incorporate SEO strategies to drive inbound marketing plans for converting traffic to leads by sharing relevant content and improving the website’s ranking
• Influencers and Affiliate Marketing: Ability to create marketing strategies with the help of individuals and/or influencers to promote a company’s brand
• Email Marketing: Ability to create targeted and personalized commercial emails for reaching out to existing and/or potential customers

Prominent Use Case:

The Digital Marketing assessment brings its effective use case in hiring candidates having 0-2 years of work experience across industries like IT, ITeS, banking and finance, insurance, FMCG, retail, hospitality and healthcare. Hiring managers can use this test for campus hiring for screening candidates from tier I and tier II colleges.

Key profiles the test is useful for:

• Digital marketing associates
• Digital marketing analyst

Test Details:

Answer to common queries:

Can I get benchmark scores for the candidates who take this assessment for hiring decisions?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.

Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.

How it works:

step 1

Add this test to your tests

step 2

Share test link from your tests

step 3

Candidate take the tests

step 4

You get their tests report