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Technical SEO Test to hire the best SEO experts quickly and efficiently

The SEO Test is an evaluation of candidates’ skills in performing website optimization, developing concrete SEO strategies, conducting on-page, keyword searches, and competitive analysis. This online SEO Test will help recruiters hire SEO specialists to optimize the website or webpage to acquire more traffic or visitors. Using this SEO Hiring Test, they can assess candidates' technical SEO knowledge.

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Inside this SEO Test

A search engine optimization (SEO) specialist works on various aspects of the website to get the webpages or sites to rank better and higher in search engines, optimizing websites to increase the website traffic and number of potential visitors daily. Therefore, a potential hire is expected to understand the intricacies of on-page SEO and search engine requirements, possess the ability to oversee both the analytical and technical facets of SEO and have familiarity with Google tools and algorithms.

The SEO Test is a pre-hire assessment that talent acquisition professionals can use during the job screening process to ascertain candidates' technical SEO skills and determine their employment suitability. This test has been designed to help employers evaluate a candidate's ability to operate on both the strategic and tactical levels, touching all aspects of the search engine marketing roadmap, including keyword management, bidding strategies, creative testing, analytics, etc. 

The Online SEO Test covers SEO best practices, including backlinks, file structure, URL structure, performance tracking, desktop and mobile version optimization, and problem-solving.

Candidates who perform well in this test can: 

  • Generate more organic traffic to rank higher on search engines 
  • Generate more leads and increase prospects' conversation rate

Designed by subject matter experts, the test offers a comprehensive review of the candidate's technical and conceptual skills. This SEO Test contains 35 questions to be completed in 35 minutes. 

Key profiles the test can be used for: 

  • SEO executive 
  • SEO analyst 


The demand for SEO experts by hiring managers and recruiters varies depending on an organization's size and the nature of the business. However, in today's information era, where digital presence is critical for companies to keep up with the competition, the need for SEO professionals is gaining momentum at an unprecedented pace. As a result, more and more employers are acknowledging the importance of maintaining a robust online presence and seeking candidates to help them attain their SEO objectives.

That said, employers may find hiring a job-fit candidate during recruitment challenging because the SEO domain is ever-changing, and candidates must stay informed about constant changes in the SEO field and hone their skills accordingly. Although employers are always on the lookout for such candidates, they need help identifying technical and creative candidates who possess the skills to analyze data and make informed decisions.

Online SEO Screening Test helps organizations find the right talent by gauging candidates' SEO proficiency in various areas, including on-page and off-page optimization, keyword research, and technical SEO. These assessments can also help determine candidates' critical thinking and problem-solving skills and their ability to make data-driven decisions.

By using the SEO Pre-employment Skill Test, employers can select skilled individuals with the knowledge and experience to help them accomplish their SEO goals. This way, companies can streamline time and resource utilization by ensuring that they are shortlisting qualified candidates, reducing the probability of unsuitable hiring and employee turnover. 


This SEO Test is a part of following Skills Libraries

Technical SEO Test Competency Framework

Get a detailed look inside the test

SEO Pre-employment Assessment Competencies Under Scanner

SEO Test


Search engine

Questions in this section extend across these topics: Search bots, SEO basics, page ranking, google, and URL.


Questions in this section span the following topics: Basics of HTML, Robot.txt/Anchor text, internal linking, Google search console, Bing webmaster, and Google Analytics setup.

Keyword search and competitive analysis

The section comprises technical questions on the Keyword Planner tool (search volumes, competition, business priority), mapping keywords to website pages, and competition analysis.

Website optimization

This segment covers questions on PageSpeed analysis (GTMetrix/YSlow/Google Page Speed) and broken links.

SEO strategies

Questions in this section extend across these topics: Social bookmarking, local listings, social media backlinking (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest), mobile SEO best practices, Ahrefs, Moz, Google keyword planner, and VWO.

Customize This SEO Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Technical SEO Test Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

SEO Test Can Be Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Frequently Asked Questions (FAQs)

It's a multiple-choice question (MCQ) based test. The MCQs are designed to be scenario-based, focusing objectively on assessing on-the-job skills rather than concentrating on theoretical frameworks. 

Our tailor-made assessments enable you to evaluate a wide range of skills in a single screening test. For instance, if you require an SEO expert proficient in many digital marketing tools, we can customize an assessment to assess all those skills in a single test thoroughly. 

Certainly! Customized assessments can be configured to align with your job description, including questions that address the must-have skills you explicitly state. 

We have previously crafted customized Online SEO Assessment reports for our client's needs. So please write to us with your request, and we will be delighted to offer you a tailored solution.

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