Assess E-Mail Marketing Skills

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Email Marketing has increasingly become a crucial part for an organization to measure ROI, acquire new customers, integrate other communication channels, help in search engine optimization.

This requires an email marketer to be able to set goals for the email marketing strategy, build mailing list, create an email campaign, write a marketing email and choose the email frequency.

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Mettl’s Email Marketing assessment lets you evaluate a candidate’s understanding of email marketing fundamentals, their ability to promote products and services through email. An Email Marketer’s ability to effectively create email campaigns based on the organization’s overall digital strategy, write compelling emails, develop landing pages, analyze email open rates, click through rates and other metrics for lead generation and audience engagement are measured through our series of questions thus providing an overall review of their knowledge and expertise.

What does the Email Marketing Test measure?

The Email Marketing Test is a comprehensive online marketing test specially designed to assess skills of a candidate to perform duties effectively and efficiently. This test measures the technical knowledge of a candidate on the following aspects through a set of specific role-based application questions.

  • Create email campaigns to reach out to potential and existing customers
  • Track exact return on investment (ROI) for existing email campaigns through various email marketing metrics
  • Engage with customers regarding latest updates about the brand, its products and/or services
  • Integrate email data with other data systems
  • Optimize funnel using email optimization

This test aims to assess the candidates on the technical knowledge related to basic concepts in Email Marketing involving application of email automation tools, email marketing metrics, drip marketing, lead sourcing, mobile optimization, etc.

The Email Marketing Test consists of the following critical competencies given below:

  • Email Automation Tools: Ability to design and send relevant emails which are timed, and action triggered to the subscribers.
  • Email Marketing Metrics: Ability to use analytical metrics such as churn rates, click through rates, etc. for gaining insights into the performance of the campaign.
  • Database Management: Ability to build email database of potential and existing customers to drive marketing campaigns.
  • Email Content, Orientation and Deliverability: Ability to create targeted and personalized commercial emails for reaching out to existing and/or potential customers. Ability to create emails as per the standards established by internet service providers to improve email reputation score.
  • Drip Marketing: Ability to acquire customers through lead nurture programs by sending relevant marketing emails over longer periods of time.
  • Lead Sourcing: Ability to collect leads by extracting email ids from the existing database.
  • Mobile Optimization: Ability to optimize marketing emails for mobile devices.

Prominent Use Case

The email marketing assessment brings its effective use case in hiring candidates having 0-2 years of work experience across industries associated with retail, health, training and education, automobile, real estate, etc. Hiring managers can use this test for campus hiring for screening candidates from tier I and tier II colleges.

Key profiles the test is useful for:

  • Email marketing specialist
  • Email marketing analyst
  • Email marketing associate

Answer to common queries:

Can I get benchmark scores for the candidates who take this assessment for hiring decisions?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.

Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.

How it works:

step 1

Add this test to your tests

step 2

Share test link from your tests

step 3

Candidate take the tests

step 4

You get their tests report

Note You will be charged only at step 3. i.e. only when candidate start the test.

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