Banner
Banner
Contact usLogin
online-assessment
online-assessment
online-assessment
/assets/pbt/aboutTest.svg
/assets/pbt/skills.svg
/assets/pbt/customize.svg
/assets/pbt/features.svg

Email assessment test to assess candidates' email marketing skills

Email marketing skills test is specially designed to test candidates' proficiency in email marketing. Email marketing recruitment assessment helps you assess the email marketing skills of candidates. 

Trusted By:

Inside This Assessment

Email Marketing has increasingly become a crucial part for organizations to acquire new customers, integrate other communication channels, and support search engine optimization. Therefore, a potential hire is expected to understand the intricacies of email marketing and should set goals for the email marketing strategy, build a mailing list, create an email campaign, write a marketing email, and choose the email frequency.

Mercer| Mettl’s email marketing skills assessment is a pre-employment test that employers can use to ascertain candidates' suitability for employment during the job screening process. This test has been designed to help employers evaluate the candidates’ understanding of email marketing fundamentals and their ability to promote products and services through emails. In addition, the email marketing skills test is an essential means to assess a candidate's ability to effectively create email campaigns based on an organization’s overall digital strategy, write compelling emails, develop landing pages, analyze open email rates, click-through rates, and other metrics for lead generation and audience engagement.         

Designed by subject matter experts, Mercer| Mettl’s email marketing test contains 40 questions to be completed in 40 minutes. The skills of the candidate are evaluated on three levels - easy, medium and difficult. In addition, this test helps to screen the candidates who possess the following skills: 

  • Skilled in creating email campaigns to reach out to potential and existing customers
  • Knowledge of tracking exact return on investment (ROI) for existing email campaigns through various email marketing metrics
  • Ability to engage with customers regarding the latest updates about a brand, its products and services
  • Skilled in integrating email data with other data systems
  • Proficient in optimizing funnel using email optimization

This email assessment test aims to gauge critical domain-specific skills, such as:

  • Application of email automation tools
  • Knowledge of email marketing metrics
  • Knowledge of drip marketing, lead sourcing, mobile optimization, etc.

Key profiles the test can be used for:

  • Email marketing specialist
  • Email marketing analyst
  • Email marketing associate

SKILL LIBRARY

This Assessment is a part of following Skills Libraries

Email Marketing Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Email Marketing

Competencies:

Email Automation

Demonstrating an ability to use email automation tools and drip marketing to send relevant emails which are timed and to acquire customers through lead nurture programs by sending relevant marketing emails over longer periods of time.

Mobile Optimization

Demonstrating an ability to use mobile optimization to optimize market emails for mobile devices.

Service Providers and Database Management

Demonstrating an ability to use database management and email service providers to build an email database of potential and existing customers to drive marketing campaigns.

Email Content, Orientation and Deliverability

Demonstrating an ability to use email content, orientation and deliverability to send targeted and personalised commercial emails for reaching out to existing/potential customers and create emails as per the standards established by internet service providers to improve email reputation score.

Email Marketing Metrics

Demonstrating an ability to use email marketing metrics such as churn rates, click-through rates, etc. for gaining insights into the performance of the campaign.

Lead Sourcing

Demonstrating an ability to use email lead sourcing to collect leads by extracting email ids from the existing database.

Customize This Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Simple Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

Our Customers Vouch for Our Quality and Service

Frequently Asked Questions (FAQs)

Yes. The report for the MS Office can be customized to address the requirements. Please write to mettlcontact@mercer.com for assistance. 

The benchmark scores for the MS Office Test can be selectively provided for assessing skills at a global, industry, or organizational level. You can email us at mettlcontact@mercer.com with the required benchmarks for evaluation.

Trusted by More Than 6000 Clients Worldwide


    COMPANY
CALL US

INVITED FOR TEST?

TAKE TEST

ASPASP
ISO-27001ISO-9001TUV
NABCBAICPABPS

2024 Mercer LLC, All Rights Reserved

Terms of Services


Privacy Notice


Cookies


GDPR Ready


Policy


Sub-Processor