Facebook ads test to assess a candidate's Facebook advertising core competencies

"Mercer | Mettl's Facebook ads test is intended for thoroughly evaluating the candidate's Facebook-marketing skills such as - finding target audiences, maximizing reach, creating and using creative images and running campaigns as per the overall digital marketing strategy. In addition, this test also evaluates a candidate's understanding of current trends in analytics and their understanding of Facebook advertising platforms covering both paid and organic marketing methods.

This comprehensive functional test has been designed to evaluate a candidate’s ability to optimize Facebook marketing by planning and executing media campaigns, managing content development and execution, and website management, in addition to basic conceptual knowledge and understanding of different media platforms. 

Designed by subject matter experts, this Facebook advertising test helps identify those candidates who demonstrate an exceptional ability to create effective Facebook marketing campaigns, optimize them and track their performance. The skills of the candidate are evaluated on three levels - easy, medium and difficult. The Facebook advertising test contains 35 questions to be completed in 35 minutes. 

Candidates who perform well in this test can help organizations in:

• Increasing website traffic
• Generating more leads and increasing prospects conversation rate 
• Developing a strong brand

The Facebook ads test is used to assess these crucial skills:

• Facebook Page/Profile Setup - Ability to use page/profile dimensions, publishing features and publishing tools to create, edit and set up the Facebook profile/ page.
• Facebook Tools - Ability to use tools within Facebook’s applications, extensions, insights, tactics, and bots to make a Facebook advertisement more effective to achieve the project objective.
• Facebook Marketing Ads - Ability to use Advert Placement, Facebook paid Ads, targeting, Advert Format and Quality Score to create and maintain Facebook Advertisements.
• Customer Engagement and Retention - Ability to effectively expose the brand to various audiences, define the target audience and use content algorithms, page insights and other practices.
• Facebook Web/ Page Analytics - Ability to use post insights, SDK  and analytics to get a deep understanding of where and how a user interacts with the business across Facebook.

Key profiles the test is helpful for:

• Facebook Marketing Analyst
• Digital Marketing Associate
• Social Media Marketing Analyst