Assess Facebook Advertising and Marketing Skills

Mettl's Facebook Marketing assessment lets you test a candidate's Facebook-marketing skills such as - finding target audiences, maximizing reach, creating and using creative images and running campaigns as per the overall digital marketing strategy. This test also evaluates a candidate's understanding of current trends in analytics, and their understanding of Facebook advertising platforms covering both paid and organic methods of marketing.

What does Facebook Marketing Skills Test measure?

This comprehensive functional test has been designed to evaluate a candidate’s ability to optimize Facebook marketing by planning and executing media campaigns, managing content development and execution, and website-management, in addition to basic conceptual knowledge and understanding of different media platforms. Candidates who do well in this test can help organizations in:

• Increasing website traffic
• Generating more leads and increasing prospects conversation rate 
• Developing a strong brand

Key profiles that the test can be useful for:

This test is useful for graduates in entry-level profiles in various roles such as: 

• Facebook Marketing Analyst
• Digital Marketing Associate
• Social Media Marketing Analyst

The Facebook Marketing Skills Test consists of the following critical competencies given below:

• Facebook Page/Profile Setup - Ability to use page/profile dimensions, publishing features and publishing tools to create, edit and set up the Facebook profile/ page.
• Facebook Tools - Ability to use tools within Facebook’s applications, extensions, insights, tactics, and bots that can make a Facebook advertisement more effective to achieve the project objective.
• Facebook Marketing Ads - Ability to use Advert Placement, Facebook paid Ads, targeting, Advert Format and Quality Score to create and maintain Facebook Advertisements.
• Customer Engagement and Retention - Ability to effectively expose the brand to a variety of audiences, define the target audience and use content algorithms, page insights and other practices.
• Facebook Web Page Analytics - Ability to use post insights, SDK  and analytics to get a deep understanding of where and how a user interacts with the business across Facebook.

Test Details:

Answer to common queries:

Can I get benchmark scores for the candidates who take this assessment for hiring decisions?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.

Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.

How it works:

step 1

Add this test to your tests

step 2

Share test link from your tests

step 3

Candidate take the tests

step 4

You get their tests report