Online Google Adwords Skills Assessment For Hiring & Recruitment - Mercer

Inside This Assessment

A person working with Google Adwords must possess in-depth knowledge of initiating and executing online advertising campaigns and researching keywords to be used in ads and site content. Recruiters and hiring managers can assess and validate the conceptual knowledge of the applicants through well-designed assessments in Google Adwords by subject matter experts.

Mercer| Mettl’s Google Ads test helps evaluate candidates’ skills based on their understanding of Adwords and their ability to use the application to build an effective ad campaign that delivers digital marketing ROI resulting in the lowest cost per lead or sale. This Google Adwords exam helps assess the candidate’s ability to build high-yielding campaigns. The candidate's skills are evaluated on three levels through this test - easy, medium, and difficult. This test contains 35 questions to be completed in 35 minutes.

Mercer| Mettl’s Google Adwords test enables employers to assess a candidate's theoretical and practical knowledge of the Google Adwords platform. It evaluates core concepts such as account setup, campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis, negative keyword analysis, landing page analysis, conversion analysis for text and display-based ads.
Candidates who do well in this test can help organizations:

Run productive ad campaigns
Generate more leads and increase prospects conversation rate
Develop a strong brand presence

Key profiles the test is used for:

Google Adwords Specialist
Google Adwords Executive
Digital Marketing Executive

SKILL LIBRARY

This Assessment is a part of following Skills Libraries

Digital Marketing Assessment

AdWords Competency Framework

Get a detailed look inside the test

Competency Under Scanner

AdWords

Competencies:

Bidding Strategy

Demonstrating an ability to use tools such as Pay-per-click, Cost-per-acquisition and Cost-per-thousand impressions to measure the success of advertising campaigns.

Benefits of using Google Adwords

Demonstrating an ability to understand the advantages of using Google Adwords and use it to increase brand awareness, reach more customers, tackle your competitors, etc.

Adwords campaign

Demonstrating an ability to use the knowledge of adwords campaign and google advertising network to reach the right set of audience without incurring too much cost.

Tools to measure performance

Demonstrating an ability to use tools like Google Analytics, conversion tracking etc. to measure the performance of campaigns in terms of revenue, increase in customers, visits to the website, etc.

Optimize the campaign

Demonstrating an ability to understand the ways of optimizing the campaign by improving ROI, keywords, correct placement of Ads, etc. to reduce the cost incurred and reach maximum audience.