Mettl’s Google Adwords Skills Test - Identify the Right Fit for your Organization

Google Adwords Skills Test: Helps you Pick Candidates with the Best Skill Set

A person working with Google Adwords is required to have in-depth knowledge of initiating and executing online advertising campaigns and researching keywords to be used in ads and site content. Recruiters and hiring managers can assess and validate conceptual knowledge of the applicants through well-designed assessment by subject matter experts in Google Adwords.

Prominent Use Case:

The test brings its effective use case in hiring candidates having 0-2 years of experience working across various digital marketing roles that require candidates to work with Google Adwords. The test can be used across industries for key profiles as mentioned.

What does Google AdWords Test measure?

Mettl Google Adwords Skills Test lets recruiters assess a candidate's theoretical and practical knowledge of Google Adwords platform. It checks core concepts such as account setup, campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis, negative keyword analysis, landing page analysis, conversion analysis for both text and display based ads. Candidates who do well in this test can help organizations:

• Run productive ad campaigns
• Generate more leads and increase prospects conversation rate
• Develop a strong brand

The Google AdWords Test consists of the following critical competencies given below:

• Bidding Strategy: Ability to use bidding strategies for tailored campaigns designed in Google Adwords and get higher click rates, impressions and conversions.
• Benefits of using Google AdWords: Ability to understand benefits of showing advertisements to users who are likely to be interested in the products and services, while filtering out users who aren't and track whether these users clicked on specific ads.
• AdWords Campaign: Ability to use AdWords campaign and the set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings to organize categories of products or services that an organization offers.
• Tools to measure Performance: Ability to track the performance of an AdWords campaign so that one can calculate the return on investment of ads against business goals.
• Optimizing the Campaign: Ability to use campaign optimization strategies like ways to improve ROI, keyword tips, placement, appearance and quality of ads, etc. to boost click-through rates and make the entire AdWords campaign more effective.

Test Details:

Key profiles the test is useful for:

• Google Adwords Specialist
• Google Adwords Executive
• Digital Marketing Executive

Answer to common queries:

Can I get benchmark scores for the candidates who take this assessment for hiring decisions?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.

Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.

How it works:

step 1

Add this test to your tests

step 2

Share test link from your tests

step 3

Candidate take the tests

step 4

You get their tests report