Google Ads test to hire Google Adwords (Ads) experts
Google Ads test helps recruiters assess candidates to understand their level of knowledge and Google Adwords skills
Availability
Ready to Use
Test Type
Domain
Experience Level
0-2 years
Difficulty Level
Easy
Test Duration
35 Minutes
Total Questions
35 Questions
Relevant Job Roles
Digital Marketing Executive, Google Adwords Specialist, Google Adwords Executive
Scores Reported
English
Inside This Assessment
A person working with Google Adwords must possess in-depth knowledge of initiating and executing online advertising campaigns and researching keywords to be used in ads and site content. Recruiters and hiring managers can assess and validate the conceptual knowledge of the applicants through well-designed assessments in Google Adwords by subject matter experts.
Mercer| Mettl’s Google Ads test helps evaluate candidates’ skills based on their understanding of Adwords and their ability to use the application to build an effective ad campaign that delivers digital marketing ROI resulting in the lowest cost per lead or sale. This Google Adwords exam helps assess the candidate’s ability to build high-yielding campaigns. The candidate's skills are evaluated on three levels through this test - easy, medium, and difficult. This test contains 35 questions to be completed in 35 minutes.
Mercer| Mettl’s Google Adwords test enables employers to assess a candidate's theoretical and practical knowledge of the Google Adwords platform. It evaluates core concepts such as account setup, campaign structure, campaign settings, metrics (CTR, CPC, CPA), keyword analysis, negative keyword analysis, landing page analysis, conversion analysis for text and display-based ads.
Candidates who do well in this test can help organizations:
- Run productive ad campaigns
- Generate more leads and increase prospects conversation rate
- Develop a strong brand presence
Key profiles the test is used for:
- Google Adwords Specialist
- Google Adwords Executive
- Digital Marketing Executive
SKILL LIBRARY
This Assessment is a part of following Skills Libraries
AdWords Competency Framework
Get a detailed look inside the test
Competency Under Scanner
Competencies:
Bidding Strategy
Demonstrating an ability to use tools such as Pay-per-click, Cost-per-acquisition and Cost-per-thousand impressions to measure the success of advertising campaigns.
Benefits of using Google Adwords
Demonstrating an ability to understand the advantages of using Google Adwords and use it to increase brand awareness, reach more customers, tackle your competitors, etc.
Adwords campaign
Demonstrating an ability to use the knowledge of adwords campaign and google advertising network to reach the right set of audience without incurring too much cost.
Tools to measure performance
Demonstrating an ability to use tools like Google Analytics, conversion tracking etc. to measure the performance of campaigns in terms of revenue, increase in customers, visits to the website, etc.
Optimize the campaign
Demonstrating an ability to understand the ways of optimizing the campaign by improving ROI, keywords, correct placement of Ads, etc. to reduce the cost incurred and reach maximum audience.
Bidding Strategy
Demonstrating an ability to use tools such as Pay-per-click, Cost-per-acquisition and Cost-per-thousand impressions to measure the success of advertising campaigns.
Benefits of using Google Adwords
Demonstrating an ability to understand the advantages of using Google Adwords and use it to increase brand awareness, reach more customers, tackle your competitors, etc.
Adwords campaign
Demonstrating an ability to use the knowledge of adwords campaign and google advertising network to reach the right set of audience without incurring too much cost.
Tools to measure performance
Demonstrating an ability to use tools like Google Analytics, conversion tracking etc. to measure the performance of campaigns in terms of revenue, increase in customers, visits to the website, etc.
Optimize the campaign
Demonstrating an ability to understand the ways of optimizing the campaign by improving ROI, keywords, correct placement of Ads, etc. to reduce the cost incurred and reach maximum audience.
Customize This Test
Flexible customization options to suit your needs
Set difficulty level of test
Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.
Combine multiple skills into one test
Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.
Add your own questions to the test
Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.
Request a tailor-made test
Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.
The Mercer | Mettl Advantage
Our Customers Vouch for Our Quality and Service
Frequently Asked Questions (FAQs)
1. Can I get benchmark scores for the candidates who take this assessment for hiring decisions?
Yes, we can do so selectively. Please write to us for such a request, and we would be glad to assist.
2. Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?
Yes, we can do so selectively. Please write to us with such a request, and we would be glad to work out a solution for you.