Hire the Right Google Analytics Specialist for Your Organization

Pick Candidates with Excellent Proficiency in Google Analytics

Google Analytics is one of the most important tools for monitoring and analyzing traffic on websites. It is a very critical tool for developing marketing strategies for any organization. And hence it is very important for organizations to hire the right Google Analytics Specialist.

Mettl Google Analytics Skills Test lets recruiters assess a candidate's theoretical and practical knowledge of Google Analytics. The test is designed to measure a candidate's knowledge and application of key concepts such as Dashboard and Segmentation, Social Media Analysis, AdSense etc. Candidates who do well in this test can help organizations by:

• Analysing website traffic for page rankings, demographics of audience etc. to improve offerings
• Generating more traffic to ensure the right people reach your website (drive targeted traffic)
• Generating more leads and increasing prospects conversation rate

The Google Analytics Skills Test consists of the following critical competencies given below:

• Tracking Pixels and Account Setup: Ability to understand different tools like gtag, troubleshooting pixels, cookies, etc. to help identify, collect, and transfer data from a site for analytics and advertising services
• Dimensions, Segments and Reports: Ability to create custom segments, dashboards and reports to find the information that’s most relevant to your business
• Goals and Ecommerce Tracking: Ability to use goals for destination pages, time on site tracking, pages per visit tracking, event tracking and measuring ecommerce related metrics
• Audience Behaviour and Acquisition Data: Ability to track users visiting the website using customized dimensions and metrics that will achieve the project objective
• Integrations: Ability to automate complex reporting and configuration tasks using APIs

Key profiles the test can be useful for:

• SEO/SMM Expert
• Associate Digital Marketing
• Digital Marketing Executive

Test Details:

Answer to common queries:

Can I get benchmark scores for the candidates who take this assessment for hiring decisions?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.

Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?

Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.

How it works:

step 1

Add this test to your tests

step 2

Share test link from your tests

step 3

Candidate take the tests

step 4

You get their tests report