Google Analytics Test Helps You Hire Google Analytics Experts Effectively and Quickly
The Google analytics test assesses a candidate's theoretical and practical knowledge of Google Analytics. Google Analytics assessment enables in-depth evaluation of the candidates' knowledge and skills on the tool.
Availability
Ready to use
Test Type
Domain
Experience Level
Easy
Difficulty Level
Moderate
Test Duration
35 minutes
Total Questions
35 Questions
Relevant Job Roles
SEO/SMM Expert, Associate Digital Marketing, Digital Marketing Executive
Scores Reported
English
Inside This Assessment
Google Analytics is one of the essential tools for monitoring and analyzing traffic on websites. Therefore, it is critical for marketing initiatives for any organization.
Mercer| Mettl's Google Analytics test enables hiring managers to assess a candidate's theoretical and practical knowledge of Google Analytics. The test is designed to measure the candidate's knowledge and application of critical concepts such as Dashboard and Segmentation, Social Media Analysis, AdSense etc.
Candidates who perform well in this test can help organizations by:
- Analyzing website traffic for page rankings, demographics of audience etc. to improve offerings
- Generating more traffic to ensure the right people reach your website (drive targeted traffic)
- Generating more leads and increasing prospects conversation rate
Designed by subject matter experts, the Google Analytics assessment provides an in-depth review of the candidate's domain-specific knowledge. The skills of the candidate are evaluated on three levels - easy, medium and difficult. This test contains 35 questions to be completed in 35 minutes.
Mercer| Mettl's Google Analytics test measures the following competencies:
- Tracking Pixels and Account Setup: Ability to understand different tools like gtag, troubleshooting pixels, cookies, etc. to help identify, collect, and transfer data from a site for analytics and advertising services
- Dimensions, Segments and Reports: Ability to create custom segments, dashboards and reports to find the information that is most relevant to the business
- Goals and E-Commerce Tracking: Ability to use goals for destination pages, time on site tracking, pages per visit tracking, event tracking and measuring e-commerce related metrics
- Audience Behaviour and Acquisition Data: Ability to track users visiting the website using customized dimensions and metrics that will achieve the project objective
- Integrations: Ability to automate complex reporting and configuration tasks using APIs
SKILL LIBRARY
This Assessment is a part of following Skills Libraries
Google Analytics Test Competency Framework
Get a detailed look inside the test
Competency Under Scanner
Competencies:
Tracking Pixels and Account Setup
Demonstrating an ability to use tools like gtag, cookies etc. to track, interpret and transfer data from a website for advertising purposes.
Dimensions, Segments and Reports
Demonstrating an ability to use dimensions and metrics to create reports that helps businesses find the information which is most relevant to them.
Goals and Ecommerce Tracking
Demonstrating an ability to use time on site tracking, pages per visit tracking, event tracking and measuring ecommerce related metrics to increase the number of visits on the website.
Audience Behaviour and Acquisition Data
Demonstrating an ability to use data on how different groups of audience arrive on the website to develop successful marketing campaigns for capturing audience.
Integrations
Demonstrating an ability to automate tasks such as allocating marketing campaigns and evaluating these campaigns using tools like click rates, number of site visits etc. to see a complete picture of the marketing campaigns and its results.
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Frequently Asked Questions (FAQs)
1. Can I get benchmark scores for the candidates who take this assessment for hiring decisions?
Yes, we can do so selectively. Please write to us for such a request, and we would be glad to assist.
2. Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?
Yes, we can do so selectively. Please write to us with such a request, and we would be glad to work out a solution for you.