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Core Corporate Functions>Marketing>Google Analytics Skills Test

Google Analytics Test Helps You Hire Google Analytics Experts Effectively and Quickly

The Google analytics test assesses a candidate's theoretical and practical knowledge of Google Analytics. Google Analytics assessment enables in-depth evaluation of the candidates' knowledge and skills on the tool.

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Inside This Assessment

Google Analytics is one of the essential tools for monitoring and analyzing traffic on websites. Therefore, it is critical for marketing initiatives for any organization.

Mercer| Mettl's Google Analytics test enables hiring managers to assess a candidate's theoretical and practical knowledge of Google Analytics. The test is designed to measure the candidate's knowledge and application of critical concepts such as Dashboard and Segmentation, Social Media Analysis, AdSense etc.

Candidates who perform well in this test can help organizations by:

  • Analyzing website traffic for page rankings, demographics of audience etc. to improve offerings
  • Generating more traffic to ensure the right people reach your website (drive targeted traffic)
  • Generating more leads and increasing prospects conversation rate

Designed by subject matter experts, the Google Analytics assessment provides an in-depth review of the candidate's domain-specific knowledge. The skills of the candidate are evaluated on three levels - easy, medium and difficult. This test contains 35 questions to be completed in 35 minutes.

Mercer| Mettl's Google Analytics test measures the following competencies:

  1. Tracking Pixels and Account Setup: Ability to understand different tools like gtag, troubleshooting pixels, cookies, etc. to help identify, collect, and transfer data from a site for analytics and advertising services
  2. Dimensions, Segments and Reports: Ability to create custom segments, dashboards and reports to find the information that is most relevant to the business
  3. Goals and E-Commerce Tracking: Ability to use goals for destination pages, time on site tracking, pages per visit tracking, event tracking and measuring e-commerce related metrics
  4. Audience Behaviour and Acquisition Data: Ability to track users visiting the website using customized dimensions and metrics that will achieve the project objective
  5. Integrations: Ability to automate complex reporting and configuration tasks using APIs


This Assessment is a part of following Skills Libraries

Google Analytics Test Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Google Analytics


Tracking Pixels and Account Setup

Demonstrating an ability to use tools like gtag, cookies etc. to track, interpret and transfer data from a website for advertising purposes.

Dimensions, Segments and Reports

Demonstrating an ability to use dimensions and metrics to create reports that helps businesses find the information which is most relevant to them.

Goals and Ecommerce Tracking

Demonstrating an ability to use time on site tracking, pages per visit tracking, event tracking and measuring ecommerce related metrics to increase the number of visits on the website.

Audience Behaviour and Acquisition Data

Demonstrating an ability to use data on how different groups of audience arrive on the website to develop successful marketing campaigns for capturing audience.


Demonstrating an ability to automate tasks such as allocating marketing campaigns and evaluating these campaigns using tools like click rates, number of site visits etc. to see a complete picture of the marketing campaigns and its results.

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