Aptitude Test for Marketing Executives to Find the Best Marketing Talent
Aptitude test for marketing can help determine whether candidates' capabilities and skills match the skill requirements for the marketing role. In addition, it enables employers to identify candidates with the right personality traits to excel in such positions.
Availability
Ready to Use
Test Type
Psychometric,Aptitude
Experience Level
0-2 years
Difficulty Level
Moderate
Test Duration
40 Minutes
Total Questions
116 Questions
Relevant Job Roles
Marketing Executive, Marketing Specialist / Representative, Marketing Assistant
Scores Reported
English
Inside this Marketing Associate Assessment
Every organization needs enthusiastic and skilled marketing executives who can get their foot in the door as skilled marketers. Marketing executives plan and implement activities such as product promotion, marketing analytics, or researching new marketing opportunities. They are well-acquainted with the proper ways of analyzing customers' requirements to help market products in the best possible way. Consequently, employers place a greater emphasis on hiring the best marketing talent considering the importance of marketing executives as a catalyst for growth. Hence, they need scientifically validated assessments to get data-driven insights while finding top talent. Mercer | Mettl’s aptitude test for marketing executives is one such tool to find and hire the most skilled marketing professionals.
SKILL LIBRARY
This Marketing Associate Assessment is a part of following Skills Libraries
Marketing Associate Competency Framework
Get a detailed look inside the test
Marketing Associate Competencies Under Scanner
Competencies:
Critical Thinking
Demonstrating the ability to use rational thinking and critically assess the given information to identify assumptions, draw inferences and evaluate arguments.
Verbal Reasoning
Demonstrating the ability to understand, comprehend and convey messages to be delivered effectively in a precise manner with clarity by formulating grammatically correct sentences.
Abstract Reasoning
Demonstrating the ability to analyse information, detect patterns and relationships, and solve complex and intangible problems and to perform well in a new/novel situation.
Customize This Marketing Associate Assessment
Flexible customization options to suit your needs
Set difficulty level of test
Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.
Combine multiple skills into one test
Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.
Add your own questions to the test
Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.
Request a tailor-made test
Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.
The Mercer | Mettl Marketing Associate Assessment Advantage
Our Customers Vouch for Our Quality and Service
The validity of Mercer | Mettl''s assessments is exceptionally robust. It enabled us to funnel people who were precisely the type we needed. Mercer | Mettl helped us to accurately identify high-potential candidates within our internal team.
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Sonal Kapur Sinha
Head HR, Modern Foods
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Mercer | Mettl''s platform and the science behind it are highly intuitive and systematic for the test-takers. Customized assessments, how data is aggregated, and how you can download insightful reports directly from the system - stood out for us from
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Saranya Mukherjee
Lead, Early Career Development Campus & Employer Branding
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Mercer | Mettl was a perfect fit for our fellowship examination as the platform was streamlined with our needs seamlessly. It met the requirement of providing a secure space to the test-takers, giving us the option to use browsing tolerance. It provi
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Ms. Lily Lopez-McGee
National Fellowship Director, Howard University
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We had short timelines in which we had to scale up our workforce. From customized solutions, ease of usability, building an in-depth understanding of the client''s problem to seamless integration with our applicant tracking system, Mercer | Mettl''s
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Arpan Anand
CHRO, Aditya Infotech Limited (CP PLUS)
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We are considering shifting our mid-term and entrance exams completely to the online mode. Mercer | Mettl''s customer service is top-notch, very responsive, and helpful in answering queries. We are delighted with the service provided.
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Lisa Guinovart
Assoc. Director, The Assessment Center, Miami Dade College
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When you have an assessment platform such as Mercer | Mettl, you have done your homework. You know the candidate is good enough. So you are saving time.
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Varun Berry
Managing Partner, Operations, Chordify & CEO, Intulog
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Whether onboarding, sales, or customer service representation, we were guided thoroughly and nowhere did we feel lost. It made the whole experience extremely positive.
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Chelsey Jones
M.A., M.Ed. Senior Manager, Federal Programs
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Frequently Asked Questions (FAQs)
1. What if a person takes a test in a socially desirable manner or manipulates or fakes the responses?
Utmost care has been taken to reduce the probability of individuals trying to present themselves in a socially desirable manner at every stage of the tool development. The following are some of the steps taken:
The item format of the assessment – the ‘semantic differential’ format – was deliberately selected for the purpose of making it hard for candidates to guess the appropriate response and ‘fake’ in order to increase their scores. The items are presented in a format that requires the individual to consciously think about their preferences and then make a choice between two equally ‘desirable’ statements.
Before beginning the assessment, the candidates are provided with information on the format of the assessment and are told to respond to the items according to their first reactions and not to overthink their responses. Guided by research showing the efficacy of ‘instructional warnings’ they are warned against faking and impression management and told that their assessment reports may be considered invalid if they distort their responses in dishonest ways.
The tool identifies certain patterns of responding and indicates in the report, if the candidate has attempted to respond to the assessment in an appropriate or a socially desirable manner.
2. Can we determine the appropriate levels of behaviors required for a specific job role in an organization?
Yes, it is possible to do so for different job roles in your organization. We follow a scientifically valid method of determining the norms appropriate for each job role. Please write to us and we would be glad to assist.
3. Candidates who apply for jobs in my organization are very unique. Will your assessment still score them appropriately?
We have undertaken every effort to include a diverse and representative sample during assessment development. Despite this, every context might attract a specific kind of applicant. Mettl does have options to optimize the assessment content and scoring for your context. Ask us about local validation and local norms and we would be glad to assist you with those steps.
4. Is it possible to map an organization's competency framework to your assessments?
Yes, it is possible. We can build a customized assessment for your organization, taking into account your organization’s unique needs and accordingly determine the combination of behaviors that determine success in your organization’s context. Please write to us for such a request and we would be glad to work out a solution for you.
5. How do we determine the thresholds for the proficiency levels for a norm group?
The thresholds for the proficiency levels are based on the normal probability distribution of scores for a particular norm group.
6. How have norms been decided for MPP?
The data obtained from the sample used during tool development have been used to determine the norms for various behaviors. Additionally, the norms are being re-calculated periodically basis new data that is collected to ensure that they stay relevant and provide the most accurate information about a candidate. However, we can further determine the norms relevant for your organization through a validation exercise. Please write to us for further details.
7. What if the reports generated for the psychometric assessments differ from the actual behavior, attitude or aptitude of the person?
Human behavior is a projection of multiple psychological and environmental factors. So, any psychometric report should not be interpreted as a definitive predictor of a particular type of behavior. These reports should be integrated with all other sources of information in reaching professional decisions about the person. If you find any discrepancy in the reports from actual behavior of the person, always refer to the other environmental, physical and psychological factors driving that behavior. For the best combination of selection tools for your needs (i.e. psychometric assessment, job/functional tests, behavioral interviews, etc.) please reach out to us and our consultants would be happy to assist you.
