Aptitude Test for Marketing Executives to Find the Best Marketing Talent
Aptitude test for marketing can help determine whether candidates' capabilities and skills match the skill requirements for the marketing role. In addition, it enables employers to identify candidates with the right personality traits to excel in such positions.
Ready to use
Psychometric, Aptitude
0-2 years
Moderate
40 Minutes
116 Questions
Marketing Executive, Marketing Specialist / Representative, Marketing Assistant
Indonesian, English India, English UK, English Global
Inside this Marketing Associate Assessment
Every organization needs enthusiastic and skilled marketing executives who can get their foot in the door as skilled marketers. Marketing executives plan and implement activities such as product promotion, marketing analytics, or researching new marketing opportunities. They are well-acquainted with the proper ways of analyzing customers' requirements to help market products in the best possible way. Consequently, employers place a greater emphasis on hiring the best marketing talent considering the importance of marketing executives as a catalyst for growth. Hence, they need scientifically validated assessments to get data-driven insights while finding top talent. Mercer | Mettl’s aptitude test for marketing executives is one such tool to find and hire the most skilled marketing professionals.
SKILL LIBRARY
Marketing Associate Competency Framework
Get a detailed look inside the test
Marketing Associate Competencies Under Scanner
Managing Work
Managing People
Cognitive Ability
Managing Self
Competencies:
Demonstrating an ability to follow standard procedures, adhering to rules and regulations to ensure compliance and efficiency in the workplace.
Demonstrating an ability to be honest and ethical in all transactions with internal and external stakeholders, so as to earn their trust. Being considered a trusted partner by others.
Demonstrating an ability to consider the short and long term implications of one's actions and decisions on the organization.
Demonstrating an ability to communicate the need and the rationale for change and ensuring that all stakeholders are comfortable with it.
Demonstrating an ability to set high standards for quality results and display strong will to consistently achieve extraordinary goals.
Demonstrating an ability to detail out the steps required to accomplish one's objectives and an understanding of the resources required to do so. Demonstrating an ability to prioritize tasks and shuffle between various tasks to maximize efficiency.
Competencies:
Demonstrating an ability to put across one's thoughts and ideas clearly and succinctly using appropriate forms of communication.
Demonstrating an ability to build professional networks and personal relationships within and outside the organization as a way of gathering information and resources to ensure individual as well as organizational success.
Demonstrating an ability to ensure excellent service to internal as well as external members and constantly raising the bar of the service experience that they enjoy.
Demonstrating an ability to effectively convince and compromise with others to achieve end results.
Demonstrating an ability to develop cooperation while working in a group, working toward solutions which generally benefit everybody involved.
Competencies:
Demonstrating the ability to use rational thinking and critically assess the given information to identify assumptions, draw inferences and evaluate arguments.
Demonstrating the ability to understand, comprehend and convey messages to be delivered effectively in a precise manner with clarity by formulating grammatically correct sentences.
Demonstrating the ability to analyse information, detect patterns and relationships, and solve complex and intangible problems and to perform well in a new/novel situation.
Competencies:
Demonstrating an ability to think innovatively to improve processes, methods, systems, or services.
Demonstrating an ability to take initiative and seek responsibility without being forced or pushed to do so. Demonstrating an eagerness to work on tasks without being told.
Demonstrating resilience in the face of challenges or adversity and being able to manage one's emotions in an effective manner.
Customize This Marketing Associate Assessment
Flexible customization options to suit your needs
Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.
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The Mercer | Mettl Marketing Associate Assessment Advantage
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Frequently Asked Questions (FAQs)
1. What if a person takes an assessment in a socially desirable manner or fakes or manipulates the responses?
The assessment has been designed on the ‘semantic differential’ format, which requires candidates to consider their preferences and choose between two " equally desirable" statements. The assessment also delivers ‘instructional warnings,’ where candidates are informed that distorted or fake responses will invalidate the assessment. The assessment tool can also identify specific response patterns that may indicate fake responses.
2. Can we determine the appropriate levels of behaviors required for a specific job role in an organization?
We have taken all necessary steps to reduce the possibility of test takers trying to present themselves in a socially desirable manner. For example, the test follows a ‘semantic differential’ format, which makes it hard to ‘guess’ the appropriate response. Additionally, the items are presented in a format that requires one to consciously think about one's preferences and then choose a more ‘desirable’ statement. The tool also identifies specific patterns of the responses and can indicate if candidates attempt to respond dishonestly.
3. Will your assessment score candidates who are applying for jobs appropriately?
Yes. Mercer | Mettl has undertaken efforts to include a diverse and representative sample during assessment development. Further, Mercer | Mettl also offers options to optimize assessment content and scoring based on the context provided by our clients. Ask us about our local norms and validation, and we’ll gladly assist you with them.
4. Can a company's competency framework be mapped to the assessments?
Yes. We can provide customized assessment solutions that consider the organization’s requirements and competency framework to determine the appropriate behaviors that indicate success in the organization's context. Please write to Mercer | Mettl with the request for assistance.
5. How do we determine the norm group's proficiency level thresholds?
The normal probability distribution of scores of a particular norm group determines the proficiency levels required.
6. How are norms decided for MPP?
We have taken all necessary steps to reduce the possibility of test takers trying to present themselves in a socially desirable manner. For example, the test follows a ‘semantic differential’ format, which makes it hard to ‘guess’ the appropriate response. Additionally, the items are presented in a format that requires one to consciously think about one's preferences and then choose a more ‘desirable’ statement. The tool also identifies specific patterns of the responses and can indicate if candidates attempt to respond dishonestly.
7. What if the reports generated for the psychometric assessments differ from the actual behavior, attitude or aptitude of the person?
We have taken all necessary steps to reduce the possibility of test takers trying to present themselves in a socially desirable manner. For example, the test follows a ‘semantic differential’ format, which makes it hard to ‘guess’ the appropriate response. Additionally, the items are presented in a format that requires one to consciously think about one's preferences and then choose a more ‘desirable’ statement. The tool also identifies specific patterns of the responses and can indicate if candidates attempt to respond dishonestly.
