Content Writing Test for identifying and hiring top talent

Proficient content writers are specialists in writing content and descriptions related to an organization's products, services, or ideas. They are often required to create content for publishing on websites, catalogs, magazines, etc. The role of a content writer is quite significant as they act as the brand evangelists of a company, helping organizations grow, reach new customers, and enhance brand awareness, directing audiences to the organization’s social networking pages or official website. A Content Writing Assessment helps recruiters understand candidates’ technical skills, functional skills, and job readiness. Using an Online Content Writing Test, recruiters can identify the best-suited candidates and make unbiased hiring decisions. 

The Content Writing Test by Mercer | Mettl has been curated by subject matter experts to help employers screen candidates and find skilled prospective hires for content writing positions in the organization. The Online Content Writing Test can be conducted in secure and controlled environments, and it comes with several advanced features like limited system access, window violation, and webcam proctoring. The test is designed with a writing simulator that automatically evaluates and grades content writing based on the grammar, vocabulary, and other nuances of language. Mercer | Mettl’s Content Writing Assessment evaluates if candidates can turn complex information into easy-to-understand language, use graphs, charts, tables, and other visual aids creatively to convey information in easily digestible formats, and create and follow detailed instructions to create accurate content.

Overview

In the age of digital transformation, content writing is the foundation on which brands build their digital marketing strategies. Whether it is B2B or B2C communication, content writing is filled with challenges and can be rigorous. Content writers must create powerful sentences that resonate with many audiences. Content writers are also responsible for producing informative content for target audiences through various formats, like website content, articles, blogs, infographics, presentations, etc. Verbal and written communication skills are requisite for candidates applying for content writer or copywriter roles. High-quality content helps organizations build substantial connections with readers, improving audience engagement. Skilled writers can also tell stories in a manner that allows audiences to form associations with an organization's ideas, products, and services. That is why recruiters need to be able to hire top content writers. However, it can be challenging to assess these skills in candidates. Integrating an Online Content Writing Test can help recruiters identify and hire skilled wordsmiths with strong skills and aptitude to succeed as content writers.  

The Content Writing Assessment by Mercer | Mettl has been designed to assess a range of subskills and competencies, like vocabulary, reading comprehension, writing skills, etc. The test can provide recruiters with detailed insights into the cognitive abilities of candidates to assess their suitability for a specific job role. Recruiters can use this Content Writing Test during the screening process to find the best talent with the skills and competencies required to work effectively as a content writer. The test can successfully analyze candidates' writing proficiency, their grammatical prowess, ability to convey complex concepts in simple language, and understanding of the language's nuances. Apart from the ability to create grammatically correct content, the Online Content Writing Test can also help recruiters assess candidates on several other skills, like their proficiency in all communication formats, logical reasoning, ability to make their content compelling, simplifying complex content into easy and concise words, research technique, attention to detail, and their ability to convey information using visual aids like graphs, charts, etc.