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Content Writing Test for Hiring Candidates with Great Content Writing Skills

A content writing test is a skills assessment test designed to help recruiters assess the content writing skills of candidates. The content writing skills test helps organizations ensure that their job candidates and existing employees have the requisite knowledge to perform their jobs efficiently.

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Inside This Content Writing Test

Skilled content writers specialize in writing content/descriptions related to products/services/ideas for websites, magazines, catalogs, etc. They act as a company’s brand evangelist and help organizations reach and get new customers/clients spread awareness about their brand, and direct people to their website and social networking pages. The content writing skills tests help the hiring managers to gauge the depth and breadth of candidates' working skills, technical skills, and job readiness. These pre-employment tests help recruiters in many ways, including finding a suitable candidate hassle-free and making unbiased hiring decisions. Consequently, they lessen the administrative burden of conducting assessments at scale.  

These assessments will help employers and recruiters find the best-fit candidates. In addition, they can conduct evaluations in a secure, controlled environment with features such as webcam proctoring, limited system access, and window violation. The automated content writing test includes a writing simulator that automatically evaluates and grades a candidate’s content piece based on grammar, vocabulary and other nuances of the language.

This test has been designed to assess if a candidate can:

  • Translate complex information into easy-to-understand language
  • Use aids such as graphs, charts, images, etc. creatively to make information easy to comprehend/remember
  • Follow and create detailed instructions to produce accurate content


Content writing forms the cornerstone of digital marketing. Whether aimed at B2C or B2B audiences, content creation is a rigorous process filled with challenges galore. Content writers need to weave words into powerful sentences that resonate with as many readers as possible. They are responsible for creating informative content for websites through articles, blogs, web pages, infographics, presentations, etc., for the predefined audience.  

However, writing and communication ability are must-haves for the content writer or copywriter. The content writing test enables recruiters to hire the best wordsmiths by assessing their skills and aptitude for the job. It considers sub-competencies, such as reading comprehension, vocabulary, writing skills, etc. In addition, the content writing skills test gives a detailed analysis of the cognitive abilities to predict a candidate's job success.

If a writer produces high-quality content, it is bound to enthrall, spellbind, and build a substantial connection with the reader, thus heightening audience anticipation in an online marketing universe. Moreover, a skilled content writer can tell stories that may form the audience's association with the idea, product or services being discussed by the writer. For that reason, finding and onboarding the pre-eminent content writers has been an arduous task for employers seeking the best talent for their organizations. Therefore, the online content writer assessment test comes in handy in helping the recruiter, providing them with the most workable way of evaluating a person's writing skills, ability in vocabulary and creativity.

Content writing tests can be used during the screening stages to find early on the best talent. These tests can help decide whether an individual has the skills and competencies to be more effective at their work as a content writer. The content writing test topics aim to find whether the candidate understands the nuances of the language, including their writing proficiency, grammatical prowess, and ability to simplify information appropriately for the intended audience. Candidates who score higher on the content writing test are expected to produce top-notch content that strikes a chord with the target audience.

Added assessment parameters  

Generating grammatically apt content is crucial, but one should also assess candidates on several other skills. For example, an accomplished content writer would have gained proficiency in all communication formats, whether written, spoken, or logical reasoning. The content writing skills test can help employers with evaluating the candidate's aptitude in the following aspects as well:

  • Is the content compelling enough for readers to take the desired action?  
  • Can the candidate simplify the complex concept in easy, concise words?  
  • Is the work of the candidate theme-based, diverse, and creative?  
  • What research technique does the candidate employ?  
  • Is the candidate detail-oriented?  
  • How comprehensively does the candidate provide information through graphs, charts, infographics, etc.?  


This Content Writing Test is a part of following Skills Libraries

Content Writing Test Competency Framework

Get a detailed look inside the test

Content Writing Test Competencies Under Scanner

Content Writing Test


Attention to Detail

The following subskills are assessed in this section -Image-based and String-based Questions.

Abstract Reasoning

The test helps to assess the abstract reasoning skills of candidates using the questions based on Abstract Reasoning - JC Raven.

Reading Comprehension Skills

The test helps to assess the candidates’ reading comprehension skills using the most suitable question.


Subskills covered in this section are - Fill in The Blank – Grammar, Sentence Correction, Sentence Completion, Spot the Error, Tenses, Articles, Vocabulary, and Writing Skills.


The following subskills are assessed in this section - Fill in The Blank - Vocab, Analogy, Antonyms, Sentence Equivalence, Synonyms, Homophones, and Idioms and Phrases.

Writing Skills

The test helps to assess the writing skills of candidates using questions based on essay writing.

Customize This Content Writer Assessment Test

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

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The Mercer | Mettl Content Writing Skills Test Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Content Writer Test Can Be Setup in 4 Steps

Step 1: Add test

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Step 3: Test View

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Step 4: Insightful Report

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Frequently Asked Questions (FAQs)

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Shortlisting candidates for content writer roles based on CVs alone can be difficult, mainly if many candidates have similar experience levels. Although portfolios speak volumes about a candidate's work style, it is still challenging to predict who will be the ideal candidate when performing at work.  

With the content writer assessment test, you can evaluate candidates based on the competencies needed for a content writer role/position, such as orientation to detail, writing ability, SEO (Search Engine Optimization) skills, etc. All the test-takers will face the same assessment, presenting you with an in-depth analysis of each candidate's test results and allowing you to understand their strengths and areas of improvement. Those who score high on the test can progress to the following evaluation stage, while those who fare poorly can be screened out.

Some coveted traits that differentiate good writers from average ones are meticulousness in the detail of their prose, agility, and turnout time in generating insightful, creative copy. To ensure that you are onboarding nothing but great content writers, you should consider administering a content writing skills test for potential candidates. However, listed below are some points that can help define the topics for the content writing test:

  • Writing cues

You can assign candidates a sample task similar to the type of content you expect. It could be around 300-500 words approximately. Ensure that they follow the specified guidelines to observe their responses based on the writing prompts set by you. For example, if quotes from any sources need to be integrated into the desired content piece, it would be best to include some quotes in your sample prompt that candidates are expected to use in their answers.

  • Research skills

Good writers perform thorough research before presenting their ideas in the form of words. So, giving them a task that checks their web research skills would be best. For example, you can give them six to seven questions that they should answer based on their general online research. You will understand the candidate's approach and the sources they refer to while responding.

  • Nuances of writing

You can analyze the precision with which the candidates present the work by giving them a sample piece of writing for editing. That way, you can gain insights into the candidate's understanding of common writing errors and elements to consider or omit while creating the content.

  • Appealing headlines

Writing appealing headlines is a must-have skill for content writers. So, you could assess your candidates by providing them with six to seven long, unexciting headlines and assign them the task of rewriting them. You can also include sample headlines for the test-takers to familiarize them with the task. By assessing their headline writing skills, you can figure out how well they can create attention-worthy headlines in a limited time.

  • Word insertion (Fill in the blanks)

Some candidates might find it hard to distinguish between "you're" and "your." Hence, a fill-in-the-blank test can be used to understand if a candidate commits such basic errors. For example, you can give the candidates five to ten sentences having a pair of commonly confusing words to be filled in two blank spaces. Individuals who insert the right word in the suitable space will receive a score for every correct answer.

You can use these techniques mentioned above to select topics for your content writing tests to assess the candidates' job performance and work readiness.

We have customized content writing skills test reports in the past on a client-to-client basis. Please write to us with the request, and we would be glad to work out a solution for you.