Mettl’s Assessment for Press Release Writing Skills lets you evaluate a candidate’s understanding of public relation foundations, social media monitoring, branding basics, marketing communications, basics of SEO along with their writing skills. A candidate’s ability to effectively work towards marketing of the product on social media via multiple handles is measured through our series of questions thus providing an overall review of their knowledge and expertise.
Why is Assessment for Press Release Writing Skills important?
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. Now that online news sites, such as Yahoo News and Google News, contain such an abundance of press release content, Really Simple Syndication makes it easy to syndicate news. Press releases can be effectively used as a direct-to-consumer communication tool.
Press release is an effective tool for distributing content to the media and the consumers. Press releases can also be syndicated creating an excellent opportunity to attract incoming links.
What does Assessment for Press Release Writing Skills measure?
Assessment for Press Release Writing Skills is a comprehensive test specially designed to assess skills of a candidate to use press release writing skills effectively and efficiently. This test measures the technical knowledge of a candidate on the following aspects through a set of specific role-based application questions.
This test aims to assess the candidates on the technical knowledge related to basic concepts in press release writing involving application of the brand management, SEO, marketing basics, social media monitoring, etc.
Are you looking for a customised version of this test. Or looking to get a new test build according to your requirements from scratch? Reach out to our subject matter experts and discuss the same.
Prominent Use Case
The Press Release Writing Skills assessment brings its effective use case in hiring candidates having 0-2 years of work experience across industries like, advertising, press and media relations, public relations, marketing. Hiring professionals can use this test for hiring and screening candidates.
Key profiles the test is useful for:
Assessment for Press Release Writing Skills consists of the following critical competencies given below:
|Press Release Writing Basics||Ability to understand the basics of press release writing.|
|Public Relation Foundations||Ability to use traditional and new techniques and social media to help solve the business challenges faced by public, private, and non-profit organisations.|
Ability to manage the strategy for establishing your brand in the market and knowing the basics of branding useful for a press release.
Social Media Monitoring
Ability to use multiple tools to monitor the conversations on the web to determine the current word about a particular brand, issues, people or product, and to discover opportunities.
|Marketing Communication||Ability to understand and use various tools that a marketer generally uses to address a communication problem which the brand faces in the market and as a part of product promotion.|
|SEO||Ability to understand Search Engine Optimization and various social media platforms in order to plan and execute all SEO for different media advertising campaigns with website optimisation.|
|Writing Skills||Ability to communicate via the written text and express ideas and thoughts effectively. It refers to the ability to write meaningful sentences which conveys the message with clarity.|
|Number of Sections||6|
|Number of Questions||41|
|Test Duration||55 minutes|
Can I get benchmark scores for the candidates who take this assessment for hiring decisions?
Yes, we can do so selectively. Please write to us for such a request and we would be glad to assist.
Can I get customized reports for the candidates who take this assessment, for example, to highlight the most important competency?
Yes, we can do so selectively. Please write to us for such a request and we would be glad to work out a solution for you.
How are the candidates’ scores evaluated?
The candidates are evaluated on critical competencies and skills required for a job role. Scores on these competencies/ skills are looked in combination to determine if the candidates are recommended for the role.
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