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Core Corporate Functions>Sales>B2C Sales>Mettl B2C Sales Potential Assessment (Experienced)

Pre-built Sales Potential Test to assess sales personnel in managerial roles

The Sales Potential Test, also known as Sales Assessment, is a tool to assess experienced B2C sales professionals. It helps measure crucial attributes necessary to succeed in a sales profile. Moreover, the test helps identify candidates who have the potential to lead, manage and improve existing sales teams. 

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Inside this Sales Assessment

To build a winning sales team, you need senior sales professionals who can guide, motivate, and hire salespeople while holding them accountable for performing well. It is even more critical that they have the right sales skills to thrive in the role. A Sales Assessment helps measure all of that and more. 

The Sales Potential Test is suitable for developing top-performing sales teams that play a pivotal role in an organization's growth. It provides an excellent way for employers to analyze crucial skills and behavior based on specific competencies to understand how well aligned a candidate is with the company's strategy. This test aims to understand a candidate's attitude to work, sales-related skills, tenacity, business acumen, customer relationship management, and leadership and management styles.


Sales managers are fundamental to business success as they perform various important functions, such as: 

  • Developing and implementing a sales plan 
  • Leading teams to achieve defined targets 
  • Training new hires 
  • Reconfiguring sales practices to implement customized sales recommendations, forecasting sales data, etc.  

They are excellent communicators and negotiators and display leadership skills when communicating with all stakeholders and motivating teams to reach their respective sales quotas. Successful sales professionals have a glorious track record of success with the entire sales cycle, from initiation to closure. 

Personality traits desired in this domain are a drive for excellence, an optimistic outlook, and people skills. A pre-employment test for assessing sales potential should uncover an individual's attributes, competencies, and skills to succeed and excel in a sales profile. The versatile nature of the job necessitates that hiring teams have a qualified talent pool for finding the top job candidates. That is where the Sales Potential Test comes in handy to identify appropriate candidates and take them to the next steps in the hiring process. 

Importance of Sales Personality Test in the recruitment process

Having a blueprint for ideal candidates with extensive sales experience can significantly simplify the task of hiring managers in making talent decisions. The insights from the Sales Personality Test expedite this process by providing human resource (HR) departments with critical job-related data on prospective employees. This B2C Sales Potential Assessment will help them uncover crucial candidates’ insights, such as behavioral traits, work habits, and possible job fitment. Candidates who achieve good scores on this assessment are expected to have what it takes to become an essential part of the sales team in any organization. 


This Sales Potential Test is a part of following Skills Libraries

Sales Assessment Competency Framework

Get a detailed look inside the test

Sales Assessment Competencies Under Scanner

Managing the Sales Process
Managing the Client Relationship


Result Orientation

Demonstrating a strong will to achieve what one sets out to do. Focusing one's energy and resources to finish what one has started.

Process Planning and Execution

Demonstrating an ability to detail out the steps required to accomplish one's objectives and an understanding of the resources required to do so. Demonstrating an ability to prioritize tasks and shuffle between various tasks to maximize efficiency.

Taking Initiatives

Demonstrating an ability to take initiative and seek responsibility without being forced or pushed to do so. Demonstrating an eagerness to work on tasks without being told.

Information Seeking

Demonstrating an ability to go beyond the questions that are routine or required in the job. Asking the right questions to get the required information to accomplish tasks.

Effective Communication

The ability to convey the expected information in a clear and concise manner such that it makes the impact that it was intended for.


The tendency to remain motivated and persistent to accomplish goals in the face of adversity or obstacles.

Customize This Sales Assessment

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Sales Assessment Advantage

The Mercer | Mettl Edge

  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Sales Assessment Can Be Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Sweta Mishra
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Shirish Awasthi
Mayank Jain

The turnaround time has been fantastic from day one till now. It has been two years now, and we have had no complaints about the turnaround time of their account managers. We started by discussing the online assessment tool. Later on, we went on to i more

Sweta Mishra

Sweta Mishra

Director HR, IVP

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As the value chain of the education systems continues to get disrupted by new technologies, Mercer | Mettl is at a sweet spot in testing. I believe it is going to play an important role in the future of the education space. more

P D Jose

P D Jose

Chair Digital Learning, MOOCs Initiative & Strategy at IIMB

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The validity of Mercer | Mettl''s assessments is exceptionally robust. It enabled us to funnel people who were precisely the type we needed. Mercer | Mettl helped us to accurately identify high-potential candidates within our internal team. more

Sonal Kapur Sinha

Sonal Kapur Sinha

Head HR, Modern Foods

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Mercer | Mettl''s platform and the science behind it are highly intuitive and systematic for the test-takers. Customized assessments, how data is aggregated, and how you can download insightful reports directly from the system - stood out for us from more

Saranya Mukherjee

Saranya Mukherjee

Lead, Early Career Development Campus & Employer Branding

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The ease of navigating the platform, the simplicity of the assessment reports, the ability to adapt to the COVID-19 situation -all of these helped us reduce bad hires, ensure successful probations and onboard individuals with the right set of compete more

Anson Mathews

Anson Mathews

Organization Development Manager, Averda

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With Mercer | Mettl, we have probably experienced the best customer service from any tech company. It has two exceptional things - its software and the more important product, its staff, which is truly an asset. more

Dr. Fuad Said

Dr. Fuad Said

MD, Internal Medicine, Jordan Hospital

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Mercer | Mettl''s solutions brought various unprecedented insights into our technical hiring process. It was complemented by reduced friction and enhanced ease and agility. With one of the most advanced and extensive lists of questions and world-cla more

Shirish Awasthi

Shirish Awasthi

Talent Acquisition, Coforge Ltd.

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We had an extremely pleasant experience working with Mercer | Mettl. Thanks to Mercer | Mettl we were able to ensure contuinity in examination. I dont think we could have offered our exams any other way. more

Mayank Jain

Mayank Jain

Manager, Vidyamandir Classes

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Frequently Asked Questions (FAQs)

The Mercer | Mettl Sales Assessment is tailored for recruitment. However, we can do benchmarking for custom sample sets as well. Please write to us about your request; we will be glad to assist you.

We have previously customized sales assessment reports based on the client’s requirements. So please write to us with your request, and we will be glad to provide you with a solution.

The sales field is ever-changing due to many factors, such as the world economy, soaring customer expectations, technical advancements, etc. Therefore, sales professionals are expected to possess specific personality traits that lead to impeccable sales performance: a problem-solving approach, trustworthiness, building and sustaining relations, retaining poise under pressure, and the knack for closing deals faster.

The Sales Ability Test is a resource recruiting teams use to measure sales candidates' professional conduct and sales acumen. It is a personality test that helps employers to decide on an applicant's suitability for a sales job. These tests are reliable, automated, convenient, and data-driven, eliminating the likelihood of hit-and-miss results furnished by unstructured screening processes and helping focus on well-deserving candidates for arriving at a selection decision.

Even though a salesperson's success is determined by the results that ensue from their efforts, there are some traits that characterize high-performing sales professionals from the rest. Listed below are some of these traits that are evident in successful salespeople:

  • They feel responsible and accountable toward their teams, organizations, and customers. 
  • They are empathetic and have an intense desire to understand the challenges that a prospect might be encountering and devise adequate solutions. 
  • They are driven and self-motivated because of their relentless focus on their goals and capacity to maximize performance. 
  • They are resourceful in their approach and use innovative techniques to make sale closures. Their ability to interpret the needs of other stakeholders and experiment under pressure makes them highly desirable. 
  • They are full of optimism, confidence, and insights. Moreover, their honesty and unmatched passion for work are inspiring. 

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