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Pre-built Sales Potential Test to assess sales personnel in managerial roles

The Sales Potential Test, also known as Sales Assessment, is a tool to assess experienced B2C sales professionals. It helps measure crucial attributes necessary to succeed in a sales profile. Moreover, the test helps identify candidates who have the potential to lead, manage and improve existing sales teams. 

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Inside this Sales Assessment

To build a winning sales team, you need senior sales professionals who can guide, motivate, and hire salespeople while holding them accountable for performing well. It is even more critical that they have the right sales skills to thrive in the role. A Sales Assessment helps measure all of that and more. 

The Sales Potential Test is suitable for developing top-performing sales teams that play a pivotal role in an organization's growth. It provides an excellent way for employers to analyze crucial skills and behavior based on specific competencies to understand how well aligned a candidate is with the company's strategy. This test aims to understand a candidate's attitude to work, sales-related skills, tenacity, business acumen, customer relationship management, and leadership and management styles.


Sales managers are fundamental to business success as they perform various important functions, such as: 

  • Developing and implementing a sales plan 
  • Leading teams to achieve defined targets 
  • Training new hires 
  • Reconfiguring sales practices to implement customized sales recommendations, forecasting sales data, etc.  

They are excellent communicators and negotiators and display leadership skills when communicating with all stakeholders and motivating teams to reach their respective sales quotas. Successful sales professionals have a glorious track record of success with the entire sales cycle, from initiation to closure. 

Personality traits desired in this domain are a drive for excellence, an optimistic outlook, and people skills. A pre-employment test for assessing sales potential should uncover an individual's attributes, competencies, and skills to succeed and excel in a sales profile. The versatile nature of the job necessitates that hiring teams have a qualified talent pool for finding the top job candidates. That is where the Sales Potential Test comes in handy to identify appropriate candidates and take them to the next steps in the hiring process. 

Importance of Sales Personality Test in the recruitment process

Having a blueprint for ideal candidates with extensive sales experience can significantly simplify the task of hiring managers in making talent decisions. The insights from the Sales Personality Test expedite this process by providing human resource (HR) departments with critical job-related data on prospective employees. This B2C Sales Potential Assessment will help them uncover crucial candidates’ insights, such as behavioral traits, work habits, and possible job fitment. Candidates who achieve good scores on this assessment are expected to have what it takes to become an essential part of the sales team in any organization. 


This Sales Potential Test is a part of following Skills Libraries

Sales Assessment Competency Framework

Get a detailed look inside the test

Sales Assessment Competencies Under Scanner

Managing the Sales Process


Managing the Client Relationship




Result Orientation

Demonstrating a strong will to achieve what one sets out to do. Focusing one's energy and resources to finish what one has started.

Process Planning and Execution

Demonstrating an ability to detail out the steps required to accomplish one's objectives and an understanding of the resources required to do so. Demonstrating an ability to prioritize tasks and shuffle between various tasks to maximize efficiency.

Taking Initiatives

Demonstrating an ability to take initiative and seek responsibility without being forced or pushed to do so. Demonstrating an eagerness to work on tasks without being told.

Information Seeking

Demonstrating an ability to go beyond the questions that are routine or required in the job. Asking the right questions to get the required information to accomplish tasks.

Effective Communication

The ability to convey the expected information in a clear and concise manner such that it makes the impact that it was intended for.


The tendency to remain motivated and persistent to accomplish goals in the face of adversity or obstacles.


Stress Tolerance

Demonstrating resilience in the face of challenges or adversity and being able to manage one's emotions in a positive and effective manner.

Achievement Orientation

Demonstrating an ability to set high standards for self and the team and having the drive to achieve excellence.

Learning Agility

Demonstrating an ability to learn new skills and effectively modify one's knowledge basis the availability of new information.


Demonstrating an ability to hold back one's emotions, control one's impulses, and respond calmly and objectively to others.


Demonstrating an ability to change and innovate to sure the organization stays relevant and current with changing times.


Demonstrating an understanding of one's own abilities and having the belief that one possesses the capabilities to succeed.



Demonstrating an ability to understand the feelings of other people by imagining oneself in their situations.

Networking with People

Demonstrating an ability to build professional networks and personal relationships within and outside the organization as a way of gathering information and resources to ensure individual as well as organizational success.

Negotiation and Persuasion

Demonstrating a tendency to effectively convince other people of one's point of view by being assertive and firm.

Customer Service Orientation

Demonstrating an ability to ensure that customer requirements are fulfilled in an efficient manner such that it leads to customer delight and further opportunities to grow and develop the customer relationship.


Market Awareness

Demonstrating a deep understanding of the organization's line of business, the competitive landscape and an ability to effectively position the organization's USP so as to win over customers.

Strategic Alignment

Demonstrating an ability to consider the short and long term implications of one's actions and decisions on the organization.

Brand Building

Demonstrating an ability to maintain brand's image by communicating positively with customers, media and other outlets.


Managing Diversity

The ability to support and promote an environment that holds opportunities for all, regardless of race, gender, culture, and age.

Consultative Problem Solving and Decision Making

Demonstrating an ability to identify and resolve problems by gathering relevant information by consulting people and working towards identifying the best possible solution.

Logical Thinking

Demonstrating the ability to analyse the given information from different perspectives by breaking it down into simple components and by structuring the information in a logical order to arrive at a solution.

Leading by Example

Demonstrating an ability to lead a group of people by consistently motivating and inspiring them, and assisting them wherever necessary.

Team Management

Demonstrating an ability to develop cooperation and teamwork while working in a group, working toward solutions which generally benefit everybody involved.

Customize This Sales Assessment

Flexible customization options to suit your needs

Set difficulty level of test

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.

Combine multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.

Add your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.

Request a tailor-made test

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

The Mercer | Mettl Sales Assessment Advantage

The Mercer | Mettl Edge
  • Industry Leading 24/7 Support
  • State of the art examination platform
  • Inbuilt Cutting Edge AI-Driven Proctoring
  • Simulators designed by developers
  • Tests Tailored to Your business needs
  • Support for 20+ Languages in 80+ Countries Globally

Sales Assessment Can Be Setup in 4 Steps

Step 1: Add test

Add this test your tests

Step 2: Share link

Share test link from your tests

Step 3: Test View

Candidate take the test

Step 4: Insightful Report

You get their tests report

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Frequently Asked Questions (FAQs)

The Mercer | Mettl Sales Assessment is tailored for recruitment. However, we can do benchmarking for custom sample sets as well. Please write to us about your request; we will be glad to assist you.

We have previously customized sales assessment reports based on the client’s requirements. So please write to us with your request, and we will be glad to provide you with a solution.

The sales field is ever-changing due to many factors, such as the world economy, soaring customer expectations, technical advancements, etc. Therefore, sales professionals are expected to possess specific personality traits that lead to impeccable sales performance: a problem-solving approach, trustworthiness, building and sustaining relations, retaining poise under pressure, and the knack for closing deals faster.

The Sales Ability Test is a resource recruiting teams use to measure sales candidates' professional conduct and sales acumen. It is a personality test that helps employers to decide on an applicant's suitability for a sales job. These tests are reliable, automated, convenient, and data-driven, eliminating the likelihood of hit-and-miss results furnished by unstructured screening processes and helping focus on well-deserving candidates for arriving at a selection decision.

Even though a salesperson's success is determined by the results that ensue from their efforts, there are some traits that characterize high-performing sales professionals from the rest. Listed below are some of these traits that are evident in successful salespeople:

  • They feel responsible and accountable toward their teams, organizations, and customers. 
  • They are empathetic and have an intense desire to understand the challenges that a prospect might be encountering and devise adequate solutions. 
  • They are driven and self-motivated because of their relentless focus on their goals and capacity to maximize performance. 
  • They are resourceful in their approach and use innovative techniques to make sale closures. Their ability to interpret the needs of other stakeholders and experiment under pressure makes them highly desirable. 
  • They are full of optimism, confidence, and insights. Moreover, their honesty and unmatched passion for work are inspiring. 

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