Online Social Media Marketing Skills Assessment For Hiring & Recruitment - Mercer

Inside This Assessment

A social media marketer effectively works towards business development by awareness creation, audience engagement, lead generation and conversion of prospect clients. Assessing candidates’ knowledge on different concepts and applications of diverse media platforms - Facebook, Instagram, Twitter, Pinterest, LinkedIn - helps organizations hire candidates who can effectively communicate with customers and bring success to their business. That being said, organizations looking for competent social media marketers need scientifically–validated pre-hire assessments that differentiate high potential candidates from average applicants.

And that is where Mercer| Mettl’s social media marketing test comes in handy. It is a comprehensive functional test that enables recruiters/hiring managers to assess candidates’ ability to optimize social media by planning and executing media campaigns, managing content development and execution, and website management. The test also assesses basic conceptual knowledge and understanding of different media platforms.

This test will help hiring managers conduct assessments in a secure, controlled environment with features such as webcam proctoring, limited system access, and window violation.

Designed by subject matter experts, this test can offer a comprehensive review of candidates' domain skills. It contains 30 questions to be completed in 30 minutes. Moreover, the skills of the candidate are evaluated on three levels - easy, medium and difficult.

Candidates who perform well in this test can help organizations in:

Increasing website traffic
Generating more leads and increasing prospects conversation rate
Developing a remarkable brand presence

Key profiles the test is used for:

Social Media Specialist
Social Media Marketing Executive

Mercer| Mettl’s social media skills test is used for hiring candidates having 0-2 years of work experience. Additionally, this test can be used for hiring freshers/new graduates in various marketing roles across industries for key profiles, as already mentioned.

SKILL LIBRARY

This Assessment is a part of following Skills Libraries

Digital Marketing Assessment

Social Media Marketing Competency Framework

Get a detailed look inside the test

Competency Under Scanner

Social Media Marketing

Demonstrating an ability in social media marketing tools like twitter, Facebook, YouTube, snapchat, LinkedIn, etc. and using these to create brand awareness and reach maximum audience and communicate with the audience in an effective way to generate business for the organization.