With its foundation laid back in 1760 by the founder in UK, it expanded to India in 1923. Today, it is the second largest paint company in the country with a consistent track record of being one of the fastest growing paint company. They have theiheadquarter at Kolkata with 11 strategically located manufacturing units, 170 sales offices, and international presence in 3 countries, employee strength of 2,500 and a countrywide distribution network of 15,000+ dealers.
The company faced challenges in three spheres: Lateral hiring (sales), Campus hiring and internal sales contest. Two of the main challenges faced by the company in these three spheres were:
1. Lack of Updated Content
Although there was content available for assessments, it wasn’t updated or fresh enough to precisely measure the abilities of the candidates in this dynamic and progressive market environment.
2. Unavailability of Online Platform
The second crucial issue faced by them was the unavailability of an online platform to conduct their assessments safely and securely. The old pen and paper testing was followed by the company.
Mettl helped in optimizing the hiring process whether lateral or campus hiring. This is how we did it:
1. New and Productive Content
Their old assessment content was replaced by the fresh and up-to-date content formulated by the Mettl content writing team. Mettl provided the company with customized assessments, build according to the requirements of the list of abilities and capabilities needed by the company in a particular job position.
2. Secure Online Platform
Using Mettl’s online platform lead to various improvements in their hiring process. It was made easier,cost efficient, instantaneous, and benefited the company by increasing their reach substantially. The safety and security of the online platform gave confidence to the company regarding the authenticity of the platform.
The company used Mettl for three spheres; lateral hiring, campus hiring, and internal sales contest with the aim of digitalizing assessments and maximizing their chances of hiring the most appropriate candidate. The new and updated content formulated by Mettl helped the company to hire the right candidate for the right job position by designing the assessments according to the abilities and skill set of the job position. Our secure and well equipped online platform further increased their reach and fulfilled their aim of digitalizing their hiring process.
The new and updated content formulated by Mettl helped the company to hire the right candidate for the right job position by designing the assessments according to the abilities and skill set of the job position. Our secure and well equipped online platform further increased their reach and fulfilled their aim of digitalizing their hiring process.
After using Mettl’s services we have seen an overall rise in the quality of recruits, especially the management hires. The Mettl interface is user friendly and meets all kinds of hiring needs for us.
HR Manager Berger Paints India